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Dress for success
Park Avenue has always been focussing on making lives of its consumers easy by offering functional innovations such as wrinkle-free shirts, auto-fit shirts, non-iron shirts, nano-tech suits, machine washable suits and jackets. This young fashion-forward brand has instant solutions in the form of workplace apparel and accessories brand, for both men and women.
The brand provides interesting ‘dressing-up solutions’ in the monotonous formal wear category through premium fabric play, high visual appeal, newness in style and colour that is at par with international trends.
‘Dress for success’ is one of the most overused phrases while job hunting. Working on the concept of ‘first impressions is the best impression’, the brand has formulated solutions that give one a competitive edge for a meeting or interview.
Hetal Kotak, brand head of Park Avenue says, “Every year, thousands of youngsters starting their corporate career, are added to our loyal base of customers. Our collections are designed keeping in mind the change in dynamics of corporate culture which now also accepts ‘dress in casuals’ as a part of work wear.” The brand targets the young corporate professionals who are fashion conscious, but need to adhere to the corporate dressing on a daily basis.
“The styles are inspired by global trends and forecasts that our design team researches before planning every collection,” says Hetal.
About the trends for the season, he says, “The contemporary range of products are innovative, stylish and have youthful elements in them. There are strong influences of indigo, nautical, sportswear technology and architecture concepts in the latest collection.”
“Indigo is our theme, which is supported by pastels, brighter linens and unconventional engineered stripes. Fresh bases like dobby and jacquards in shirts, indigo yarns in polos are the ‘in thing’ for men. In the women’s products, highlighted trends like light-weight soft fluid fabrics, styled tonal dobby, polka, rich panel embroidery, tonal lace detailing, sheer and pin tuck detailing, can be seen,” he adds.
He adds that the brand has products like shirts, suits, jackets, trousers, jeans and shorts. Accessories like shoes, socks, neckties, belts, cufflinks, brooches, lapel pins and tie pins are an add-on from the brand, to complete the look.
Gautam Jain, a student of Alfiya College, wore a blue linen suit with a shirt, and completed the look with a necktie, shoes and a bag.
Punchline: “Linen is the new fad now, and everyone should have something in linen in their wardrobe. I love the savvy feel of the outfit.”
Price: Blue linen suit (Rs 11,499), shoes (Rs 4,999), shirt (Rs 2,799), necktie (Rs 1,699) and bag (Rs 7,499).
Fazal, a student of MVJ College of Engineering, wore a grey suit that includes a bow tie and pocket square, with a matching shirt and shoes.
Punchline: “I love this classy outfit, which works right for a cocktail party or for a formal event. The garment and the texture of the clothe are very different.”
Price: Grey suit (Rs 9,999), shirt (Rs 2,399) and shoes (Rs 4,999).
Anamika, a student of AMC Engineering College, sported a casual look with a top and pair of denims.
Punchline: “I love the bright top and the pair of denims, which has a great fit and makes me feel good. This is a great ‘casual Friday’ look.”
Price: Top (Rs 1,599) and denims (Rs 2,499).
Piya, a student of Presidency College, wore a business suit and completed the look with a shirt, trousers and jacket.
Punchline: “This look makes me feel confident and stylish. I could floor anyone at a meeting, as the outfit helps boost my morale.”
Price: Shirt (Rs 1,499), trouser (Rs 1,999) and jacket (Rs 4,999).
Dimple, a student of Cathedral College, struck a pose in a black dress.
Punchline: “The dress looks classy and chic with the print. I would wear it for a night out with friends or for a dinner outing.”
Price: Black dress (Rs 2,199)
Farid, a student of JC Engineering College, sported a casual look by matching an orange shirt with beige trousers, a jacket and shoes.
Punchline: “This colourful outfit is the perfect look for a day out shopping or with friends. The colours are bright and they enhance the look of the outfit.”
Price: Shirt (Rs 2,099), trouser (Rs 2,099), jacket (Rs 5,999) and shoes (Rs 4,999).