Press Esc to close

Direct selling, a lucrative opportunity for many

Jayashree Narayanan, New Delhi, Aug 05, 2015, DHNS: 0:18 IST

While door-to-door selling is a common phenomenon is many localities, the numbers have increased indicating a rise in its potential, especially for women in India. Direct Selling provides accessible business opportunities to people looking for alternative sources of income, and whose entry is generally not restricted by gender, age, education, or previous experience.

According to Annual Survey Report, women contribute almost 58.3 per cent in 2013-14. “Women form a significant chunk of direct sellers, and from a current 2,551,189 women, their numbers is expected to grow at eight per cent making a whopping 55,07,820 self-employed women by 2025,” informs Chavi Hemanth, secretary general, Indian Direct Selling Association (IDSA).

The IDSA which is an autonomous, self-regulatory body recognises the marketing approach as micro-entrepreneurship that can inspire many small home-based initiatives. Hemanth tells Metrolife, “Initially FMCG or everyday use products were more popular but segments like wellness, cosmetics and personal care dominate the Indian direct selling market which has accelerated women self-employment and empowerment. This year, the industry focus is to further bolster and showcase the entrepreneur opportunity for women.”

Hemanth adds that it is interesting to note that women percentage of full-time self-employed of direct sellers stands at 64 per cent and part-timers of direct sellers stands at 36 per cent. Being in the Indian set-up, “Direct selling gives educated and semi-educated women the flexibility to manage their professional and personal lives.”


Dr S P Sharma, chief economist-director research, PHD Chamber of Commerce and Industry says, “Women have significantly contributed in the economic empowerment of nation over the years. The concept of gender equality has gained momentum in light of globalisation and liberalisation and there has been a phenomenal change in the status of women over the years across the globe. Women who used to undertake only household responsibilities earlier are now effectively participating in almost all sectors of the economy. These self-employment opportunities will encourage more women.”


Hemanth tells Metrolife, “It is always not about money. But how confident you are as a woman. Once they start going out, they get motivated.”

Go to Top

Photo Gallery
Smokes and flame comes out from the window after a high rise office building caught fire...

Smokes and flame comes out from the window after a high rise office building caught fire...

Officials of the Pakistani Anti-Narcotic Force destroy confiscated drugs and liquor in Lahore...

Officials of the Pakistani Anti-Narcotic Force destroy confiscated drugs and liquor in Lahore...

A view of illuminated Swaminarayan temple on occasion of Diwali in Surat...

A view of illuminated Swaminarayan temple on occasion of Diwali in Surat...

Students pose after lighting oil lamps around a 'Rangoli' outside their hostel...

Students pose after lighting oil lamps around a 'Rangoli' outside their hostel...

Jammu and Kashmir Chief Minister Mehbooba Mufti celebrates Diwali with orphans in Jammu...

Jammu and Kashmir Chief Minister Mehbooba Mufti celebrates Diwali with orphans in Jammu...

Prime Minister Narendra Modi celebrating the Diwali with the jawans of the Indian Army...

Prime Minister Narendra Modi celebrating the Diwali with the jawans of the Indian Army...

President Ram Nath Kovind greeting people on the occasion of Diwali festival at Rashtrapati Bhavan..

President Ram Nath Kovind greeting people on the occasion of Diwali festival at Rashtrapati Bhavan..

Devotees queued at Dakhheneswar Kali temple during Diwali festival in Kolkata...

Devotees queued at Dakhheneswar Kali temple during Diwali festival in Kolkata...

CPI(M) workers chant slogans at a protest rally outside BJP headquarters in New Delhi on Tuesday...

CPI(M) workers chant slogans at a protest rally outside BJP headquarters in New Delhi on Tuesday...

Woman teachers pose with Diwali greeting messages at a school in Moradabad on Tuesday...

Woman teachers pose with Diwali greeting messages at a school in Moradabad on Tuesday...

Like us on Facebook

Copyright 2017, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bengaluru - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523
Powered by Yodasoft Technologies Pvt. Ltd.