Press Esc to close

Take a quill pill

Surupasree Sarmmah, August 12, 2015, DHNS 0:02 IST

Paper wonders

As a kid, she would often spend her time painting, drawing and creating unusual things from the items she would find around her. It was in 2013 that Janani Balasubramanian decided to start ‘Kaagitham’, a handmade jewellery brand that creates intricate, easy-to-wear handmade paper jewellery.

“The fact that I can make a living from doing something I love pushes me forward everyday. I love experimenting with new designs and also enjoy the challenges of running a start-up. Each day is an interesting one at work,” says Janani. “I always had an inclination towards art. But it was only when I quit my job and had some free time at hand that I took it seriously. I learnt about quilling and was soon hooked to it. Once I realised that handmade paper jewellery didn’t have as many takers in the market, the brand was launched,” she adds.

Janani first started a page on Facebook. “It was to exhibit my designs to a larger
number of people. I was pleasantly surprised when people started enquiring about the designs. The fact that they paid money to buy something I had created made me feel nice and kept me motivated,” she says.

The quilled products have a waterproof coating and are sturdy, light-weight, colourful and long-lasting. “We are proud of the level of customisation we offer our customers. One can choose from an existing design or share their visualisation. Our customers can select the colour and size. Some of them even send us photographs and we work around that,” she notes. “The raw materials we use are coloured strips of paper and we experiment with three and five millimetre strips. We also use other materials like hooks, hoops and beads to come up with the final product.”

About the various challenges of owning a start-up, she says, “Starting a business is a challenge by itself. It needs a lot of effort and investment. You have to give up on your weekends, holidays and most importantly, you need to be confident of the decisions you make irrespective of the judgments and criticisms you face. I was the first in our family to start a business from scratch and had no one to look up to. I kept making mistakes and learning from them.”

“We have people who regularly buy all our new designs and their confidence in the product talks a lot about the quality. We take care to raise the bar every time and love the surprised look on people’s faces when they touch and feel something that we have created. A lot of them still do not believe that such intricate and strong pieces of work can be created from mere paper strips,” she adds.


Go to Top

More from this section
Photo Gallery
Cricket icon Sachin Tendulkar met members of the Indian Womens cricket team at the MCA BKC...

Cricket icon Sachin Tendulkar met members of the Indian Womens cricket team at the MCA BKC...

Union Minister of Commerce and Industry, Suresh Prabhu joins hands with ASEAN Ministers...

Union Minister of Commerce and Industry, Suresh Prabhu joins hands with ASEAN Ministers...

Karni Sena activists demonstrate against the release of Padmaavat, in Bhopal...

Karni Sena activists demonstrate against the release of Padmaavat, in Bhopal...

The tableau of Gujarat for the Republic Day parade, during a press preview in New Delhi...

The tableau of Gujarat for the Republic Day parade, during a press preview in New Delhi...

An artist of J & K tableau for the Republic Day parade, during a press preview in New Delhi...

An artist of J & K tableau for the Republic Day parade, during a press preview in New Delhi...

Jana Sena Party chief and actor Pawan Kalyan offers sweets to his wife Anna Lezhneva before...

Jana Sena Party chief and actor Pawan Kalyan offers sweets to his wife Anna Lezhneva before...

The tableau of Maharashtra for the Republic Day parade, during a press preview in New Delhi...

The tableau of Maharashtra for the Republic Day parade, during a press preview in New Delhi...

A woman shows the damage at her house after heavy shelling from the Pakistani side of the...

A woman shows the damage at her house after heavy shelling from the Pakistani side of the...

School students wear the customary yellow dress for Basant Panchami ...

School students wear the customary yellow dress for Basant Panchami ...

Police personnel guard as Buddhist monks wait at the entrance gate to enter Mahabodhi temple...

Police personnel guard as Buddhist monks wait at the entrance gate to enter Mahabodhi temple...

Like us on Facebook

Copyright 2017, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bengaluru - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523
Powered by Yodasoft Technologies Pvt. Ltd.