<p>Banking on domain expertise and disruptive technologies, industry body Nasscom has undertaken a rebranding exercise of the Indian BPO sector to rejuvenate the country.<br /><br /></p>.<p>The move comes in the wake of concerns raised by industry experts that India is viewed as a cost arbitrage centre. Nasscom wants to reposition the country, and companies in the BPO space as innovations and value addition hubs.<br /><br />Addressing reporters at the Nasscom BPM Summit in Bengaluru on Thursday, Group CEO of WNS and Chairman of Nasscom BPM Council Keshav Murugesh said the industry has been going through an important and exciting phase in India.<br /><br />“Going forward, we will continue to strengthen our domain expertise and align with disruptive trends more closely with our focused investments in high-end technology and analytics,” he said.<br /><br />Murugesh said that the country is ready to meet the projected year-on-year growth of 11-12 per cent in BPM (business processes management) exports. “Here, it is imperative that India is looked upon as a destination that can do value-added work, instead of cost arbitrage. One of the key imperatives of this summit is to showcase skills and careers in the BPM industry, while changing career perceptions about the industry,” he said.<br /><br />The industry is witnessing these developments at a time when the BPM sector has seen revenue growth of 10-12 per cent. Nasscom has also set an ambitious target of reaching revenues of $50 billion by 2020.<br /><br />The sector believes that in an increasing ‘digital’ economy, there are a lot of business opportunities, but also believe that talent needs to be ramped up significantly. The sector is witnessing attrition of 18-20 per cent, according to industry watchers.<br /><br />Speaking on the occasion, Nasscom Vice President (Industry Initiatives) K S Viswanathan said the industry has continued on its path of sustained growth and has evolved in accordance with the changing international trends.<br /></p>
<p>Banking on domain expertise and disruptive technologies, industry body Nasscom has undertaken a rebranding exercise of the Indian BPO sector to rejuvenate the country.<br /><br /></p>.<p>The move comes in the wake of concerns raised by industry experts that India is viewed as a cost arbitrage centre. Nasscom wants to reposition the country, and companies in the BPO space as innovations and value addition hubs.<br /><br />Addressing reporters at the Nasscom BPM Summit in Bengaluru on Thursday, Group CEO of WNS and Chairman of Nasscom BPM Council Keshav Murugesh said the industry has been going through an important and exciting phase in India.<br /><br />“Going forward, we will continue to strengthen our domain expertise and align with disruptive trends more closely with our focused investments in high-end technology and analytics,” he said.<br /><br />Murugesh said that the country is ready to meet the projected year-on-year growth of 11-12 per cent in BPM (business processes management) exports. “Here, it is imperative that India is looked upon as a destination that can do value-added work, instead of cost arbitrage. One of the key imperatives of this summit is to showcase skills and careers in the BPM industry, while changing career perceptions about the industry,” he said.<br /><br />The industry is witnessing these developments at a time when the BPM sector has seen revenue growth of 10-12 per cent. Nasscom has also set an ambitious target of reaching revenues of $50 billion by 2020.<br /><br />The sector believes that in an increasing ‘digital’ economy, there are a lot of business opportunities, but also believe that talent needs to be ramped up significantly. The sector is witnessing attrition of 18-20 per cent, according to industry watchers.<br /><br />Speaking on the occasion, Nasscom Vice President (Industry Initiatives) K S Viswanathan said the industry has continued on its path of sustained growth and has evolved in accordance with the changing international trends.<br /></p>
