Titan launches watch experience zone in Hosur
To mark the 25th anniversary, Titan Industries Limited, on Tuesday, launched India’s first watch experience zone in Hosur.
Located in the “World of Titan” flagship store next to the Titan factory, the zone has five areas –– Immersion, Reflection, Engagement, Conversation and Delivery –– showcasing several new facts about the company, watches and also reveal insights about the concept of time.
Briefing reporters, company Managing Director Bhaskar Bhat said “The Titan Experience Zone has been created at the place where our first wrist watch took birth, Hosur. We have tried to capture the passion and commitment that goes into the making of a watch here and it is dedicated to the 150 million consumers who are wearing our watches.”
The zone gives visitors an opportunity to savour the “touch and feel” experience, where the concept behind the creation of each of 24 milestone watches on display was revealed on touch. In addition to this, a 3D animated hologram of the award winning Edge wrist watch showed the manufacturing process involved in the making of a watch and the high precision watch components through a special microscope.
On display are also special touch-sensitive interactive photo frames where visitors could interact with diverse gamut of individuals sharing their experience with Titan.
The 350 sq ft store zone also houses an art gallery where artists display creations inspired by the theme of time. The company is in the process of opening a new watch assembly facility in Pantnagar, Uttarakhand with an investment of Rs 10 to Rs 12 crore. The facility, which will be operational in March 2010, has a manufacturing capacity of 5 million watches per year.
