JOIN USThe young at heart and otherwise are always looking for something stylish and trendy to be spotted in. With denims that only ‘Wrangler’ can boast of and colourful, vibrant tops and layers one can team them up with, the brand has come out with its latest collection that is sure to make heads turn.
A cut apart
From innovative denim formats to impressive shirts, T-shirts and accessories, ‘Wrangler’ has it all. Their latest collection consists of denim formats like ‘Traveller’ jeans, ‘Shape Keeper’ jeans and ‘Water Repellent’ jeans.
The ‘Traveller’ jeans are lightweight, comfortable and stylish, making it the perfect travel wear. They are designed with an innovative knit fabric for superior comfort and stretch. Anshul Chaturvedi, Head of Marketing, ‘Wrangler India’, says that these jeans feel like sweat pants on the insides. “They are a perfect blend of comfort, style and hygiene, which are important for any traveller,” he adds.
The ‘Shape Keeper’ jeans are crafted to lend a nice fit and comfort to women consumers. These jeans, made of high stretch fabric, are not just comfortable but also retain the shape well. The side seams forwarding and paneling helps the wearer look visibly slimmer.
Another added attraction is the Moto Jacket. “This jacket is something one can look forward to in terms of innovative design and usage,” says Anshul. The jacket is designed for a rider, keeping in mind protection from the elements during any season. Crafted with an array of innovative features that make it an ideal pick for daily commute, the light-weight jacket is made using water repellent fabric. Other prominent features of the jacket are a helmet-compatible hood, ninja cuffs, and multimedia pockets.
Of the other additions to the latest collection is the ‘Silver Shield’ range of apparels, which includes graphic printed T-shirts, shirts, and denims. “We have a strong graphic T-shirt collection, where the graphics are inspired from the big community of riders we are associated with,” says Anshul.
He vouches that the brand is the first to come out with water repellent denims. “This is very useful for a traveller. The special treatment given to the fabric makes it water repellent, thus protecting the wearer from moderate rain, snow and wet conditions, when on long rides,” he adds.
The brand has attractive lines for men and women and is predominantly known for its denims, says Anshul. “Along with jackets, shirts, T-shirts and sweaters, we now also concentrate on accessories like backpacks. A lot of our products are functionally oriented for bikers,” says Anshul. He adds that the brand’s collections don’t just change with the trends around. “Denim is stylish and we keep exploring what can be done with it. We have a strong design team following trends that are relevant to us, and we try to express more through functionality and style in our products,” he says.
Akshaya Alshi, a second-year BBA student of Jain University, wore Silver Shield denims with a Bailey pink T-shirt and completed the look with an Edan sweatshirt.
Punchline: “The denims are so stylish that I could party in them or be on a shopping trip with friends outside. The layered look with the sweatshirt adds a chic element to the look.”
Price: Bailey pink shirt (Rs 995), Edan sweatshirt (Rs 1,995) and Silver Shield denims (Rs 2,795).
Faisal Pasha, a first-year BBM student from Jain University, wore a Rancho tee with Silver Shield denims and a leather jacket.
Punchline: “The outfit is cool and since its colder than earlier, the jacket also adds to the look and keeps one warm.”
Price: Rancho tee (Rs 1,095), Silver Shield denims (Rs 3,295) and leather jacket (Rs 7,995).
Crystal Clement, a first-year BBM student of St Joseph’s College of Commerce, wore a Bambi black T-shirt, teaming it with Shape Keeper denims and a rose red shirt.
Punchline: “The colours are peppy and live, which add to the whole look. I love the feel of the denim, which is very comfortable.”
Price: Bambi black T-shirt (Rs 1,095), Shape Keeper denims (Rs 2,195) and rose red shirt (Rs 1,495).
Rohit Lohman, a second-year BA student of Christ University, sported a Keon striped shirt and water repellent denims and accessorised the look with a belt.
Punchline: “The striped shirt has a very casual yet trendy look to it and the denims are the perfect fit.”
Price: Keon striped shirt (Rs 1,995), water repellent denims (Rs 3,895) and belt (Rs 1,195).
Kanika Thakur, a second-year computer engineering student from T John College of Technology, teamed a Bailey T-shirt with water repellent denims and completed the look with a denim shirt.
Punchline: “The denim shirt adds a quirky feel to the whole look. I love the striped T-shirt and the denim has a perfect fit.”
Price: Bailey T-shirt (Rs 995), water repellent denims (Rs 2,795) and denim shirt (Rs 1,895).
Juje DSouza, a final-year BE student of KNS Institute of Technology, wore a reversible shirt with traveller denims and accessorised the look with a belt.
Punchline: “The reversible shirt is a unique concept and the colours are perfect for a night out with friends.”
Price: Reversible shirt (Rs 2,695), traveller jeans (Rs 3,895) and belt (Rs 1,095).