Jivox’s ads will have interactive applications
Bangalore-based Jivox, an online video advertising company, has introduced custom interactivity features that make online video ads hyper-interactive.
Using the Jivox platform, creative agencies and advertisers can now add their own custom Flash or HTML applets to video ads so that users can interact with the ad without ever leaving the video player. All they have to do is provide a 300x250 sized SWF or HTML applet at the time of campaign creation, the company said.
Jivox has also extended the interactivity available in Jivox’ in-banner video ads to in-stream video ads. Publishers will now be able to embed Jivox’s “in-stream ad plug-in” into a content player to easily serve a video ad in-stream, with full interactive and analytic capabilities, it said.
