<p>Branded "Oryzz Rice Homes", the idea to sell rice under the concept mill-to-homes by cutting brokerage charges in the supply chain management.<br />These chain of malls is a joint venture between rice traders Ramoji Agro Pvt Ltd and online rice trading portal Rice India.<br />The target is middle-class homes, Managing Director of Ramoji Agro Ramojam and CEO of Rice India, Shashikumar Thimaiah told reporters here today.<br />"At Oryzz Rice Homes, rice will be supplied directly from the mills to customers.This system will avoid the middlemen and hence the customer will get high quality rice at a competitive price which will be 6-8 per cent less than the market price", Ramojam said.<br />The company plans to open more than 50 such malls in the city going forward; at a later stage it's looking at district and taluk-levels for a similar venture under franchise model.<br />It has already tied-up with some rice millers in states such as Tamil Nadu, Andhra Pradesh and Kerala.<br />For the first dozen malls, offering varieties to different classes from Rs 12 a kg to Rs 42 a kg, the company is investing Rs six crore to Rs ten crore.</p>
<p>Branded "Oryzz Rice Homes", the idea to sell rice under the concept mill-to-homes by cutting brokerage charges in the supply chain management.<br />These chain of malls is a joint venture between rice traders Ramoji Agro Pvt Ltd and online rice trading portal Rice India.<br />The target is middle-class homes, Managing Director of Ramoji Agro Ramojam and CEO of Rice India, Shashikumar Thimaiah told reporters here today.<br />"At Oryzz Rice Homes, rice will be supplied directly from the mills to customers.This system will avoid the middlemen and hence the customer will get high quality rice at a competitive price which will be 6-8 per cent less than the market price", Ramojam said.<br />The company plans to open more than 50 such malls in the city going forward; at a later stage it's looking at district and taluk-levels for a similar venture under franchise model.<br />It has already tied-up with some rice millers in states such as Tamil Nadu, Andhra Pradesh and Kerala.<br />For the first dozen malls, offering varieties to different classes from Rs 12 a kg to Rs 42 a kg, the company is investing Rs six crore to Rs ten crore.</p>