JOIN USHectic lifestyles are the order of the day. Caught up in the day-to-day activities, many women find cooking cumbersome. The stress of work and managing the household doesn’t leave much time to dish out meals three times a day, everyday.
It’s a fact that we are living in an age when women who want to wean away from the kitchen chores, can feel free to do so because the market caters to all their needs, albeit for a price. One only has to step out of their home to relish global cuisines. Or even better, just log on to the Internet and you will have the world at your fingertips.
For working professionals, eating out is a very common scenario. What started as a means of satisfying one’s cravings once in a while slowly metamorphosed into a habit of convenience. Small bistros, mess and shacks sprouted alongside big restaurants to cater to the urgent or specific needs of people. Many families are reliant on their neighbourhood kitchens in times of emergencies. Why slog for hours to prepare sweets and treats for festivals when you can easily order them from outside? Parties and get-togethers can be enjoyed without the stress of cooking for everybody.
Apart from changing food habits, there is an apparent change in the concept of cooking itself. People who cook from scratch are hard to find these days. Change in lifestyle, time constraints and the strain of multitasking are taking a toll on people who have little or no time to go through the elaborate aspects of cooking. The fact that we have readymade masalas and ready- to-cook foods is well-known.
Stores today also stock and sell idli-dosa batter and semi-cooked foods because they are sure of takers for these products. Many grocery portals and shops are also offering to clean and cut vegetables, grate coconuts, peel onions and garlic for a nominal service charge.
These and other such facilities have made life a lot easier for women. The ones who have the flair for cooking elaborate and exotic dishes no longer have to dread the drudgery in the kitchen. They can get the right ingredients, processed in the manner they like. And for those who don’t have the time or inclination for cooking, there are many avenues today that offer the exotic stuff they want, without them having to worry about soiling their hands. As ordering food online has become a quite a phenomena, it has obliterated the bleakness and blandness of the appetite even when the lady of the house is not up for some cooking.
We can have the best of both worlds, where women can take a call to cook or not to cook without an iota of guilt or self reprisal because we have created a parallel world that can fulfill our needs quite competently. Today, there is a plate to cater to every palate and that too, at very reasonable prices. The boom in the food business is, perhaps, a pointer to the fact that there is a growing demand and hence, the undisturbed, variegated supply. So, when a woman chooses not to cook today, it doesn’t have to mean a hungry household.