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Govt ad campaign against burning leaf

Will use radio, hoardings to reach public
Last Updated 14 May 2016, 04:12 IST
Delhi government is likely to launch an advertisement campaign, including radio jingles and television ads, against burning leaves and construction dust on a scale similar to the odd-even scheme.

The Environment Department has sent a plan to the government for the campaign which will include billboards, hoardings, radio jingles on FM channels and ads in news channels and the print media.

“The plan is to create awareness on a similar scale like seen during odd-even. “The scheme was successful in raising public awareness on air pollution and now the plan will be extended to other sources of pollution,” a government official said.

The National Green Tribunal (NGT) had on May 9 asked Delhi government why it was not emphasising pollution from dust and waste burning the way it had stressed on the odd-even scheme.

On car curbs lines
The tribunal had asked the city government to release advertisements on the lines of the odd-even formula. “Get complete instructions on these issues,” a bench headed by NGT chairperson Justice Swatanter Kumar had told the counsel for Delhi government.

The tribunal was also irked that neither Delhi government nor the Central Pollution Control Board (CPCB) has furnished reports on leaf burning and dust control measures.

“We are continuously doing inspections at construction sites, issuing challans and calling violators for meetings. Some days ago we had taken out a print advertisement against waste burning and dust pollution but it was a small ad,” the official said.

“Now we will focus on reaching out to public through radio and hoardings, just like we did in odd-even scheme,” the official added.

The government recently conducted a review of the impact of its dust control measures, under which the repeat offenders are fined Rs 50,000 daily and warned that their projects will be shut down till they adhere to the environmental norms. “The compliance rate has increased in comparison to before we started issuing notices and penalties,” the official said.
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(Published 14 May 2016, 04:12 IST)

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