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The golden trend

Anila Kurian, May 27, 2016, DHNS 0:10 IST

Magic potion

Making waves: The 'Turmeric Latte' is the new fad in the food world.
Mom, I think I’m coming down with a cold, my stomach hurts too,” a voice from downstairs runs to the kitchen. “Don’t worry, love. I’ll make ‘haldi ka doodh’ for you and you’ll be fine by morning,” the gentle mother assures. And just as promised, the magic potion worked each time and the child grew up to be healthy and happy.

The combination of turmeric and milk is not new to us. We’ve grown up with our mothers and grandmothers either forcing us or getting us used to the taste, assuring that it cures almost all our illnesses. It’s an ancient practice that’s been passed on from generations. However, the West has recently discovered this spice and brought in their own innovative twist by naming it ‘Turmeric latte’ or ‘Golden Milk’. It also follows a hashtag with the same name on Twitter and Instagram accounts.

Reacting to this new fad are some of the Bengalureans, who think that it’s almost silly that the drink is only talked about billions of years later. Swapna Venkatesh, a food blogger, says, “Turmeric to the West used to be an ingredient that we Indians use for a bit of colour or to stain our hands. It got recently known as a spice and everyone wants to use it for its health component. We’ve always known that apart from giving colour to our food, it also has a lot of benefits that we can always turn back on.”

Building one’s immunity is one of turmeric’s many powers. It is also acknowledged as a potent anti-inflammatory and anti-cancer substance.

Priya Shiva, a homemaker and blogger, says, “I associate this ingredient with my mother a lot. When I was growing up, even if there was a small sign of me becoming sick, she would immediately get some spiced turmeric milk and make me have it. I’ve grown up with this remedy and I will continue to give it to my son. It’s nice that the West is finally bringing this up as a part of the healthy lifestyle fad, but I hope that they won’t patent it from us.”

Like many other trends that tend to highlight a usual phenomenon in the world, the turmeric latte also seems to have come out of nowhere. However, it’s been slowly brewing in the food world for a while. Thanks to social media, the healthy quotient brings out the ‘clean eating’ that one should follow.

Neha Mathur, a food blogger, says, “There are many of us who take this drink on a daily basis rather than just having it when we are sick. Whether it’s to make a curry or to drink it, we use turmeric regularly. But if the turmeric latte trend does pop up in the Indian market, I don’t think I will ever buy it. I prefer to make it at home rather than spend hundreds of rupees to have it at a cafe. But you never know it might just fade away like other trends.”

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