JOIN USThe Audit Bureau of Circulations (ABC), an independent body that audits newspaper and magazine circulation, is now foraying into measurement of digital properties.
This is the first such initiative to offer industry-accredited digital measurement and is powered by Nielsen, who is providing a comprehensive end-to-end measurement across devices.
The service, which goes live from Q3 2016, fills an important gap for digital property owners by offering them precise audience metrics. The solution being deployed by Nielsen measures audience consistently across PC and mobile, providing the media industry with highly accurate measurement o online text content, as well as key performance metrics such as reach, frequency and demographics.
“The rate at which spends are shifting to digital, it has now become imperative to have a transparent system for understanding digital audiences, whether they are accessing information on websites or apps, from their PCs, tablets or mobile phones. This digital measurement service will add to ABC’s existing circulation audit service for publications. We are not restricting ourselves to the print publisher fraternity, but will extend the service to include digital property owners across sectors,” said Shashidhar Sinha, Chairman, Audit Bureau of Circulations.
“Nielsen’s collaboration with ABC is testament to our expertise in the digital measurement space. We are both privileged and excited to be associated with this landmark service,” said Prashant Singh, managing director, Nielsen India Region.
DH News Service