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Holland mulls over engaging with Indian startup ecosystem

Last Updated 25 June 2016, 18:20 IST

The growing ecommerce business in India has certainly attracted the eyeballs of countries abroad seeking investments from these firms in their respective countries. The latest to join the bandwagon is Holland, which is in talks with Indian startups to invest in the country.

“We are watching the ecommerce sector in India very closely and building relationships with the companies. If at all these companies think about investing abroad, Holland should be among the top priority destinations for them,” Netherlands Foreign Investment Agency (NFIA) executive director Stans Kleijnen told Deccan Herald.

We are eyeing a 10-20% increase in investments from India this year and are hoping that most of these investments would be in the small and medium enterprises, Kleijnen added.

Indian companies have invested 250 million euros in Holland and created 3,000 jobs in 2015. About 50% of the GDP of Holland comes from international companies. As many as 180 Indian companies are present in Holland and some of them which have invested or have presence in Holland include Tata Consultancy Services, Tata Steel, UPL, Apollo Tyres, Infosys and Wipro.

Sensing the big trade opportunities due to the information technology hub in Bengaluru, Holland is shifting its trade office to the city. “Currently, we have three trade offices, one each in Chennai, Hyderabad and Ahmedabad. We are moving our trade office from Chennai to Bengaluru, as we see huge opportunities for trade from the city due to the IT hub and many other industrial activities in the city,” Kleijnen said.

As far as emerging sectors for investment in the country from India are concerned, Holland is very hopeful about cyber security and gaming. “We are seeing a lot of interest from Indian companies in cyber security and gaming. They are seeking guidance, advice and tips on how to deal with various cyber threats and so are willing to invest in Holland for it,” Kleijnen said.

Stans Kleijnen: We are watching the ecommerce sector in India very closely and building relationships with these companies. If at all these companies think about investing abroad, Holland should be among the top priority destinations for them

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(Published 25 June 2016, 18:20 IST)

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