Sunday 20 April 2014
News updated at 8:38 AM IST
Weather
Max: 35°C
Min : 22°C
In Bangalore
Partially cloudy

Free photocopies, don't mind the adverts

Shruba Mukherjee, New Delhi, Feb 28, DH News Service

From the next academic session, students in Bangalore may get photocopies of their lessons for free.

Harsh Narang, a fifth year student of Masters in Technology Program at IIT Delhi, has devised “phokatcopy,” a unique pro-student initiative providing photocopies to students “free of cost.” 

“Phokatcopy is free in the sense that whatever money the student is spending for copying his or her lessons, he will get back exactly the same amount in some other form like free talktime or a chocolate fudge depending on his points,” Narang told Deccan Herald.


Describing his scheme, Narang said as the first step templates are obtained from the advertiser and printed on the back of A4 sheets. These sheets are repacked and distributed among photocopy shops.

For every 20 sheets they photocopy, students get a scratch card which will accumulate points corresponding to the amount spent for this purpose. These points can be redeemed online through a variety of gift vouchers like free talktime once the student registers with www.phokatcopy.com .

Not only advertising rates are cheap –– Rs 1.25 per page –– advertisers like Pepsi or Vodafone could get a captive audience for long, he said.

“We are travelling to Bangalore and have already tied up with Manipal University. We will explore prestigious institutions like the IIM as well as regular colleges,” Narang said.
Now, more than three lakh students in more than 200 colleges and universities in Delhi are availing of this service.

Leading advertisers who are part of this initiative include Fastrack, Café Coffee Day, Apple, Vodafone and Career Launcher. “I’ve always photocopied a lot of notes, and this used to be a pretty expensive exercise every semester. ‘Phokatcopy’ was born out of this dilemma,” Narang said.

 But challenges were many –– convincing corporate advertisers was one among them. Being a new medium, it was hard to convince people it could hold its own against traditional advertising and marketing avenues. It was also difficult to establish a strong core team to manage their website, Narang said.

Go to Top

Photo Gallery
Actor-Director Farhan Akhtar along with Rahul Bose and Ronnie Lahiri during the inauguration ...

Actor-Director Farhan Akhtar along with Rahul Bose and Ronnie Lahiri during the inauguration ...

During the extended week end, large number of tourists flock to Amba vilas palace, in Mysore. DH...

During the extended week end, large number of tourists flock to Amba vilas palace, in Mysore. DH...

A farmer trying to drain out water from his wheat field with the help of a bucket after heavy...

A farmer trying to drain out water from his wheat field with the help of a bucket after heavy...

Rickshaw pullers try to keep their balance as they ride past a dust storm in Agartala, Saturday...

Rickshaw pullers try to keep their balance as they ride past a dust storm in Agartala, Saturday...

People drinking coconut water on a hot summer day near VV Mohall, in Mysore. DH photo

People drinking coconut water on a hot summer day near VV Mohall, in Mysore. DH photo

Transgenders celebrate the Supreme Court's verdict recognising transgenders or eunuchs as third...

Transgenders celebrate the Supreme Court's verdict recognising transgenders or eunuchs as third...

School children paint on the body of a tram during the 'World Art day' celebrations in Kolkata on...

School children paint on the body of a tram during the 'World Art day' celebrations in Kolkata on...

Shuttler Saina Nehwal with students at a promotional event in Hyderabad on Saturday. PTI Photo

Shuttler Saina Nehwal with students at a promotional event in Hyderabad on Saturday. PTI Photo

Children participating in the drawing and patinting competition, organised by Manjushri arts and...

Children participating in the drawing and patinting competition, organised by Manjushri arts and...

Police and locals remove rubbles from a vehicle damaged after landslide on Jammu-Srinagar ...

Police and locals remove rubbles from a vehicle damaged after landslide on Jammu-Srinagar ...

Copyright 2014, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bangalore - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523