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Be an entrepreneur, the SRK way

By Sona Bajaj, July 13, 2016, 0:08 IST
 To be a successful entrepreneur, you must have that passion and fire within you. Always think big, and have high but realistic goals. pti file photo
“I will deliver with passion and quality; else take your money back.” This is the success mantra of one of the biggest celebrity turned business emperor, Shah Rukh Khan. With an asset value of around Rs 2,000 crore, of which around Rs 800 crore comprise his business engagements, one can definitely learn how to build and run a successful business empire from SRK.

To be a successful entrepreneur, you must have that passion and fire within you. Always think big, and have high but realistic goals. Strike the iron when it’s hot if you think that the idea is worth it. If you believe that the time is right to implement a plan, go for it and start your venture – it will hit the target audience. Delay in taking a decision won’t give you any results.

SRK started his first venture, Dreamz Unlimited in 2002. He went on to dabble in a string of different businesses and is now the owner, financier and face of his brand, Red Chillies Entertainment.

Believe in the work you do and follow your instincts, and you will see that success will follow. Whether you start something on your own or invest in another venture, always believe in it.

If you want to make a difference, or are attempting to change the world even a fraction, you must have full faith and belief in what you are doing. Though making money is important, don’t just focus solely on that aspect of business because those who do, perish in the long run.

When SRK decided to diversify his business by dabbling in cricket, IPL was a new form of the game and no one could be sure if it would work or not. But Shah Rukh believed that this form of the game had potential for profit and went ahead with it. Today, his team is one of the most successful and profitable IPL teams.

Let excellence be your most important deliverable. You have to make people fall in love with your work, service, and/or product. You must provide them with an experience that translates into a big “wow”. Give them what they don’t know they want (like Apple’s iPod) and they will come back to you for more. This will set you apart, raise you above the crowd, and give you that edge over others.

Success may or may not be immediate, but you will be a player for the long run. Way back in the early 2000s, SRK realised that Bollywood lacked in the department of world class visual effects.

In 2005, Red Chillies started their own VFX studio, which is now amongst the leading ones in India. Movies like Krishh, Ra.One, etc, came out of the Red Chillies VFX Studio, with the latter going on to win all the major film awards, including the national award for its spectacular visual effects.

Quality first
Numbers are limiting. In business, everything cannot be quantified. Instead, when an entrepreneur looks at the intangibles, the sky is the limit for them. When you offer quality, quantity will follow on its own. Whichever one of his business ventures you look at, SRK has always opted to offer quality first.

Success in terms of numbers have inevitably followed. His IPL team, Kolkata Knight Riders, didn’t perform well in the beginning. But Khan was adamant on bringing in the best cricketing talent from across the world on board his team.

It is for everyone to see how KKR has transformed into one of the most popular IPL teams apart from being one of the most profitable investments made by Khan.

The only way you can grow is by learning more and the only way you can learn more is by reading more. SRK has a huge appetite for knowledge, he is one of the most intelligent and well-read celebrities in India.

Right from being updated about the latest news to gaining knowledge from books, he does all of it. Besides, he makes it a point to persistently study and closely observe a few successful entrepreneurs like Rajiv Bajaj, K V Kamath and Mukesh Ambani, who are also his friends.

His passion, relentless hard work, intelligence, thirst for knowledge, and dedication are some of the reasons why he has emerged as a Badshah in the corporate world as well.

(The writer is Senior Manager, Key Account Alliances, Work Better)

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