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Rainmaker Ventures invests $5 m in YAAP

Rainmaker Ventures, co-founded by industrialist Sudhir Menon and digital marketer Atul Hegde, has invested $5 million in YAAP – a super specialty digital content company.

YAAP focusses on the three digital content service lines of design, discovery and distribution. In content design, the firm looks at branded content, digital show formats, syndication, brand and visual identity; in content discovery, it looks at influencer identification, outreach and empanelment; and in content distribution, it looks at programmatic content placement, alliances and channel partnerships. The focus being creating and distributing engaging content for businesses to attract, retain and deliver customer satisfaction.

YAAP has a non-CEO, partner model where digital media professionals Nikhil Bapat and Manan Kapur have joined in as partners in Mumbai and Gurgaon, respectively. The company will use a majority of funds invested by Rainmaker Ventures for acquisitions in the branding and visual identity space, automated content distribution platforms and content creation platforms. The funds would also be utilised for YAAP’s expansion plans in the Singapore and USA markets where they plan to open offices by early next year.

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