Airtel forays into digital media biz
Making its foray into entertainment segment, Telecom major Bharti Airtel, on Thursday, launched its digital media business to deliver content to a range of users, including producers and media firms.
It will not produce any content, but market and cater to an array of users like animation, gaming firms, news channels, cinemas etc.
“There is a clear demand for secure digital distribution capability across multiple platforms. Airtel digital media business will help establish India as an innovation hub for global content and format delivery,” Sanjay Kapoor, Chief Executive of Airtel for India & South Asia said.
“This business is integrated with our global network of submarine cable systems, international points of presence (PoPs) and our content delivery network (CDN) services,” said Rajan Swaroop, Executive Director of enterprise services.
