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Jazzing up the festive season

Last Updated 23 October 2016, 18:33 IST

‘Aurelia’ is for the modern woman who seeks a branded experience in the ethnic-wear segment. The clothes are for those who like traditional styling fused with modern convenience and are looking for easy effortless styles.

On a colour run

The festive traditional wear from ‘Aurelia’ adapts the Indian sensibilities for a modern
world.

The designs are a combination of fashion and comfort, style and quality, with an attempt to put forward pretty Indian ethnic wear for women across the country.

The brand presents simple classic designs that are trendy, practical, yet rooted to traditions. Arindam Chakravorty, the brand head of ‘Aurelia’ says, “With the festive 2016 collection, the brand once again attempts to capture the beauty of the Indian woman in her effortlessly everyday avatar. The product line is a marriage of fashion and comfort, style and quality and an attempt to offer a branded experience to customers.  The collection epitomises ‘Indianness’ inspired from gharanas in Banaras and Jaisalmer.”

The collection ranges from mixes like ‘Leh’ (inspired by Tibetan influences) to ‘Konark’ (inspired by the Sun Temple) to signature intricate dobbies in ‘Afsoon’ to florals in ‘Naseem’.
The festive stories include ‘Azmat’, ‘Swaranjali’, ‘Sheesh Mahal’, ‘Benaras’, ‘Riyasat’ and ‘Jaisalmer’. Basics, apart from dobbies and solids, include mild wash denims, an introduction to daily wear.

The winter collection is extensive, with three stories, which include ‘Polychromatic’, ‘Insignia’ and ‘Porcelain’, along with an extensive line of shawls and sweaters.
The Banaras and Jaisalmer gharanas represent the silent grace and majestic beauty of the women through various design elements.

The everyday emotions are captured in moments of joy, playfulness, devotion and the celebration of the festive spirit that is upon us.

The collection re-defines Indian ethnic wear by staying in the realm of the traditional yet opting for some modern influences.

With modern silhouettes, the collection is imbued with everyday functionality.
The brand provides beautiful products relevant in every walk of life. It lays out diverse merchandise like kurtas, tops, fashion bottoms, leggings, churidars, tights, denims and drapes.

‘Aurelia’ was designed for women who want a continuous flow of good quality, fit and designs at affordable prices.

Preksha kiran, a student from Jain College Jayanagar, wore a mellow yellow kurta top with a comfortable black palazzo.
Punchline: “It is amazing and comfortable. The quality of the clothes is outstanding and just my style.”
Price: Top (Rs 699) and palazzo (Rs 1,199).

Angelin grashes, a student of Cathedral College, dressed in an elegant royal blue kurta with silver palazzo, paired with a dupatta.
Punchline: “Blue is my favourite colour and it always makes me look elegant and bright. The rich design on the outfit made me feel beautiful.”
Priced: Top (Rs 1,299), palazzo (Rs 599) and dupatta (Rs 299).

Aishwarya baruah, a student from CMRIT, slipped into a salwar set with of white, black and red.
Punchline: “The outfit is extremely comfortable and pretty. The combination of red, black and white gave the outfit a graceful look. It's perfect with a pair of high heels.”
Price: Salwar set (Rs 2,499)

shaeema n k, a student from Institute of Chartered Financial Analysts of India, looked striking in a blue kurta and pink palazzo pants.
Punchline: “I’m wearing a classic blue cotton kurta with golden prints on it. The pink polyester palazzo makes the outfit look beautiful. It is very comfortable and skin-friendly.”
Price: Top (Rs 999) and palazzo (Rs 1,199).

Priyanshu rathore, a student from CMS Centre for Management Studies wore a red kurta with golden palazzo and a dupatta to complete the look.
Punchline: “I love the combination of red kurta and golden palazzo. It is perfect for the festive season and has the right mix of colours.”
Price: Top (Rs 1,099), palazzo (Rs 1,199) and dupatta (Rs 399).

Diana joseph,a student from Mount Carmel College, looked cool in yellow palazzo pants with a grey and black kurta top.
Punchline: “The clothes are really comfortable and are very vibrant. They brought out the desi girl in me! It’s an outfit for every occasion.” 
Price: Top (Rs 899) and palazzo (Rs 899).

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(Published 23 October 2016, 15:27 IST)

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