A play of florals and graphics

Haute style

Choosing the right store for a trendy look can be a tough task. This is where the online platform ‘Limeroad’ comes in handy. Offering varied choices for men and women from different vendors, the brand has something for everyone.

Breaking the monotony

These are days when a customer is looking out for affordable yet head turning and easy-to-wear styles. Limeroad, the social-commerce platform, has been addressing the needs of this section. The brand has been targeting the men and women of today with its user-friendly, fun and exciting designs.

 It helps one discover, share and shop from its vast list of products.
The brand provides a range of innovative and interesting products across categories like apparel, with accessories to match.

The website is based on a unique concept which has user-generated content, created by a 2 lakh scrapbooking community members, which gives people an opportunity to share and express their individuality by creating unique looks.
In the women’s collection, one can see a lot of botanical floral prints being showcased, be it on short dresses or long flowing maxis.

“This collection doesn’t just stick to floral prints but is more into botanical prints, in both Western and ethnic outfits. These are the chic look now,” says Suchi Mukherjee, founder and CEO of Limeroad.

Exploring new horizons in fashion, the brand has taken a step forward in men’s fashion, where the preferred palette has always been assumed to be grey, black and white.

Limeroad’s latest collection is here to help those men who hesitate to try out something new to break the monotony. It features an interesting play of colours, graphics and textures.

“This latest collection of prints only adds an element of quirkiness to the whole dressing experience. From soothing to bold graphics, there’s a style for every man. There is a mix of tie-and-dye tees to printed graphics in the latest collection,” says Suchi.

“In the women’s collection, the colours include hints of pink and lavender, while the men’s clothes are blue-based across different looks,” she adds. Since the brand doesn’t create clothes, but sources it from vendors, the latest collection is inspired and brought together by a style-forecasting team.

“We tell the vendors what might be the trend in the coming season and what will sell like hotcakes. Based on this and the availability of raw material, they provide us with their latest designs,” she says.

Shaik Aamir, a final-year BBM student of Indian Academy, teamed a tie-and-dye T-shirt with a pair of black denims and wore a purple checked shirt over it.
Punchline: “Layering works great for the season and adds to the cool quotient. The tie-and-dye pattern on the tee is impressive in itself.”
Price: T-shirt (Rs 899), denim (Rs 799) and checked shirt (Rs 1,299).

Sarah Afshan, a second-year PU student of Mount Carmel College, wore a multi-coloured floral dress.
Punchline: “Floral prints have been trending for a while, be it summer or fall. The colours on the dress are playful and the fit is comfortable.”
Price: Floral dress (Rs 1,422)

Syed Razi, a final-year student of AMC Engineering College, wore a blue shirt with blue one-rip denim.
Punchline: ”Ripped jeans are the in-thing now. Blue being the classic safe colour also adds its own character to the ensemble.”
Price: Blue shirt (Rs 1,099) and blue one-rip denim (Rs 1,499).

Namitha Kiran, a second-year computer science student of NMIT Engineering College, slipped into a blue georgette maxi dress.
Punchline: “The royal blue adds to the visual appeal of the outfit. The dress, with its flowing fabric, is flattering and comfortable.”
Price: Maxi dress (Rs 2,499)

Ghulam Ahmed, a final-year student of AMC Engineering College, teamed a red T-shirt with a blue ripped denim for a casual day look.
Punchline: “I love the snazzy print on the tee and its colour. Teaming it with ripped jeans adds a casual yet trendy touch to the look.”
Price: T-shirt (Rs 599) and denim (Rs 1,699).

Harshitha S, a second-year BA student of Mount Carmel College, sported a black dress with floral and dot patterns.
Punchline: “With its mix of bright florals and polka dots, this outfit will be perfect for a night out with friends.”
Price: Black dress (Rs 1,599)