×
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT

Demand for Jaya's biography shoots up after her death

Last Updated 09 December 2016, 20:57 IST

Following her death, the demand for former Tamil Nadu chief minister J Jayalalithaa’s biography is going up. Some of Bengaluru’s book stores say they have been placing orders in hundreds for the book, which is available in Tamil and English.

Eleven copies of ‘Amma - Jayalalithaa’s Journey from Movie Star to Political Queen’ authored by Vaasanthi, were sold at the Bookworm store on Church Street, on Wednesday. The store ran out of copies the following day and said they have placed orders again to meet the demand.

“It was released earlier this year but it was not in demand. We were selling at most, one or two copies a week,’’ said Krishna Gowda, owner, Bookworm.

Raghava N, a techie, who bought the book, told DH, “I was prompted by a friend to watch her interview with Simi Garewal. I was in awe of the frankness with which Jayalalithaa answered all questions. Hence, I was drawn to know more about her.”

Customers also said that it was after her death that the other side of the actress-turned-politician came to fore. “We knew about her populist schemes. As I was not keen on politics, I did not pay any attention to her political career. After her death, I got to see a different side of her on social media,” added Gracy, another customer.

At Sapna Book House in Gandhinagar, they had five copies, which were all of sold a day after her death, according to Krishnamurthy, a staff member there. Sunita, manager, Sapna Book House, Residency Road said that they sold around 7-8 copies on the day she died and have now run out of copies.

Anish Chandy, head, sales and business development  Juggernaut Books, New Delhi, who are the publishers of the book, said the demand has skyrocketed across the country.

“In just two days, we distributed 20,000 copies of the book. Now, the number of prints in demand is 25,000. It was ranked 2,000 in Amazon, but on the day she died, the book shot up to the third rank,” he added. 

Amazon, one of the biggest online e-tailers, has limited the number of copies to two per person.

ADVERTISEMENT
(Published 09 December 2016, 20:57 IST)

Follow us on

ADVERTISEMENT
ADVERTISEMENT