Hero MotoCorp forays into Argentina with Glamour

 India’s leading two-wheeler manufacturer Hero MotoCorp on Friday (IST) launched the all-new Glamour in the Argentine capital for its global market including India.

Unveiling the product, Hero MotoCorp Managing Director and Chief Executive Officer Pawan Munjal said the product launch marks the company’s effort to evolve into a major global player.

“The Argentina launch clearly marks one more step in going global and our efforts to take the Hero brand to 50 countries by the end of 2020. More importantly, it is the first global product launch which gives a clear message that we are doing what we are talking,” he said.

The new Glamour is totally developed at the Hero Motorcorp R&D centre with its 125 cc new BSIV-compliant engine that also features the i3S technology. It will be known as the Ignitor for the Latin American markets like Argentina, Colombia, and Peru.

The air-cooled single-cylinder engine produces a power output of 11.4 BHP and a maximum torque of 11 Nm, providing the Glamour with 27% added power and 6% more torque.

Munjal said that Argentina is the 35th overseas market where Hero is present with its four products like the Ignitor, Hunk, Hunk Sports, and the scooter, Dash.

“We have appointed Marwen SA as our sole distributor in the country, and it has its own assembly line. We will bring completely knocked down (CKD) units from India, and it will be distributed through 30 to 40 dealer showrooms in the first year. Once we stabilise our sale, we will also look at local manufacturing so that prices can be brought down,” he said.

The company CEO added that the global business will add 10% of its total revenue. “Hero MotorCorp will go to Mexico soon, and after that we’ll head to the Brazilian market. We aim to become among the top-two brands in Argentina over the next 2-3 years,” he said.

The highly fragmented Argentine two-wheeler market is led by Motomel and other Chinese proudcts. “We will differentiate our products on aftersales and service. We hold a definite edge over Chinese brands and products on performance, parts, durability, and ditribution network,” he said.

Hero MotorCorp has a plant in Colombia to cater to the Central and South American markets.