Gift a heart care insurance plan to your partner

Valentine’s Day is synonymous with promises, commitment and a pledge to love and cherish our special other half.

We celebrate this day by showing our love and affection for our partner and by renewing our commitment to one another.

Some of the most common ways to express our feelings and emotions are the usual gifts such as chocolates, flowers, jewellery and even romantic vacations. But all these options are short lived and don’t have much bearing on the relationship after the day has gone by.

Positive impact
How about gifting a heart care insurance plan dedicated to the heart, which covers both you and your spouse in same policy at a nominal extra premium.

And with right planning and coverage, you can have a positive impact on your family and secure your financial future.

Heart disease capital
A heart care insurance plan is essential because statistics show that India is fast becoming the heart disease capital of the world.

Research shows that nearly 50% of cardiovascular related deaths are likely to occur in individuals between 30 and 69 years of age.

Moreover, the treatment for heart care diseases is increasing every year. In fact, the cost of heart treatment increased by 52.5% annually between 2007 and 2008 and 2009 and 2010, in terms of the average amount claimed from health insurers.

Another vital point is that the complete treatment plan for heart conditions includes operative costs, hospital stay, medicines, post operative care, and the recovery period during which you may not be able to get back to work.

Heart ailments
And your existing mediclaim or critical illness policy will not cover most of these as they are neither comprehensive nor dedicated to heart ailments.

All these factors, along with the distress faced by your loved ones, become the main reason for you to make a commitment to yourself and your spouse this year.
Recently, a life insurance company has come up with a health insurance plan dedicated to securing the hearts of couples in India.

The plan provides coverage against 19 mild, moderate and severe cardiovascular conditions and procedures. This is what makes this health insurance plan so special.
Today, most of us strive towards a better, healthier and fitter lifestyle. But what’s lacking is financial preparedness for serious medical emergencies, such as cardiac related diseases which can burn a large hole in your pocket.

Express your longstanding commitment to your loved ones by gifting the plan. After all, health insurance is love insurance.

(The writer is a Chief Customer, Marketing and Digital Officer, Aviva, India)