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Porsche eyes pre-owned luxury car mkt

Last Updated 22 March 2017, 16:55 IST

 Porsche India is eyeing an entry into the pre-owned luxury car segment.
“An entry into the used car market is useful for long term sustenance. However, there is no benchmark pricing in the country. We will have to go there and will be there soon,” Porsche India director Pavan Shetty told DH.

He, however, declined to give any specific timeline for the company’s entry into the used car segment. Mercedes Benz and BMW are some of the players who are already operating in the pre-owned luxury car segment.

 Porsche India, which introduced the Panamera Turbo in the country, is bullish about the prospects of the new launch. While the Panamera Turbo has been priced at Rs 1.93 crore, the Panamera Turbo Executive has been priced at Rs 2.05 crore.

“Panamera contributes 10-13% of our sales volumes in the country. We expect Turbo to be around 90% of our sales volumes of Panamera in the current year,” Shetty said.

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(Published 22 March 2017, 16:55 IST)

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