B'luru-based brands show strength: report

According to ‘The Brand Trust Report 2017’, Bengaluru-based brands have made a strong showing with city-based brands leading six of the 40 Super categories.

These are Kingfisher (Alcoholic Beverages), Fastrack (Branded Fashion), Himalaya (Healthcare), Kurl-On (Home Furnishings), Art of Living (NGO) and Apple (Technology). As per the report, 23 city-based brands have made it to the top-1,000 most trusted brands in India.

Over 2,500 respondents participated in the face-to-face survey conducted by TRA Research across 16 cities and its findings have been compiled in the report.

Other brands from the city that made significant strides are Dell, which maintained its position at rank 8, and Hewlett-Packard, ranking 11 (climbing 15 ranks from 2016).