Imere’s location-finder on mobile without GPS
Imagine you are in an unknown city visiting a place for the first time and you have no clue how to find a hotel, address or taxi service within your reach. It is difficult in India as addresses and street names are difficult to find. These are reasons why in India GPS (Global Positioning System) based mobile phones and other location-based search are getting prominence.
Banking in on the growing opportunity in this space, Imere, Bangalore-based start-up funded by Rediff, has developed a new technology, which brings location awareness to phones and internet applications without the need of GPS.
The latest ULaP (unified location awareness platform), a patent pending technology developed by Imere, brings geographic location service by collecting wireless information surrounding the user. The company claims that as it uses the wireless information including cell towers’ signals, WiFi signal etc., this helps to improve accuracy levels in finding locations. The application also allows an internet desktop or browser apps which will also help in finding location. For creating awareness about the new technology, Imere had recently launched Ohe, a software platform that can be quickly downloaded and integrated to any GPRS-enabled mobile with out GPS or internet application. “Ohe is powered by our ULaP which is a software technology platform that brings location-awareness to applications,” said Imere Technologies Private Limited Founder & CEO Anil Mathews.
If a customer with Imere application activated mobile phone or internet enabled computer is on the Church Street, he can easily search for Pizza corners, pubs, restaurants, ATM or even friends who are online on the same street using his finger tips. Apart from offering free location-based service Ohe, the company is planning to help other application developers to plan, implement, test and deploy location-based services using this technology. Though the developers can access the platform for free, Imere charges a marginal licensing fee for developers for the newly developed applications based on application download. Currently more than 50 developers are using these platform to develop application.
“Our platform provides application developers and service providers the ability to develop location-enable applications. It also provides integrated digital maps and database content drawn from multiple sources for fast and accurate access to the user,” said Mathews.
The company’s Ohe application is now available on Samsung AppStore. Mathews said users can also tweet and tag places for others to see, update their Facebook status and connect with other users via chat and instant massaging. The application can be downloaded from m.ohe.im
DH News Service
