Oriflame India to produce cosmetics for export market

 Personal care and cosmetics brand Oriflame is set to start producing its colour cosmetics in India, at its second manufacturing unit ‘Wellness Factory’ in Uttarakhand.

Apart from manufacturing for the domestic market, the Swedish company’s factories in India also cater to exports to Indonesia and Vietnam, among other countries, Pradnya Deshpande, Sales Director, Oriflame told DH. India being one of its key markets, of the 60-plus countries that it is present in, Oriflame has developed some specialised products like the ‘facial kit’ for the domestic market, which have become popular across the globe.

With over 2 lakh consultants in India, the network marketing brand claims to be clocking double-digit growth here, with average monthly ticket values at around Rs 2,000, she said.

The brand has a global portfolio of 800 SKUs, and about 400-500 SKUs in its India catalogue.  While skin care and colour cosmetics claim a share of 70% of the company’s business, the newly launched wellness category is going to be the game changer, she claimed. It plans to add two products to its portfolio of five in the category.