United Breweries (UBL) is targeting to capture 25% share in imported beer market in India in the next 18 months by introducing global brands from the portfolio of its promoter Heineken.
The Bengaluru-based company has introduced in India five brands -- Sol, Edelweiss, Affligem, Dos Equis and Desperados -- from Heineken’s stable in select cities like Delhi, Mumbai and Hyderabad.
It also plans to sell these brands in Goa, Gurugram, Chandigarh and Pune in the future.
“We are targeting half a million cases (annually) in the imported beer market, which is around 25% market share of this segment, in next 18 months,” UBL Senior VP (Marketing) Samar Singh Sheikhawat said.
(Published 20 August 2017, 19:41 IST)
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