Amazon opens first standalone fashion imaging studio in India

Amazon India, part of the online e-commerce marketplace Amazon, on Wednesday unveiled its largest standalone Fashion Imaging Studio called BLINK in Gurgaon to support growing fashion category.

In a statement, the company said BLINK offers over 44,000 sq feet of state-of-the-art digital imaging space will help Amazon Fashion to collaborate with fashion brands and partners to produce lakhs of high-quality images for its fashion merchandise every year.

This is only the third of its kind studio for Amazon across the globe. The company already opened BLINK in New York and London. Amazon India said the studio has the capacity to shoot over 2,50,000 products every year.

Commenting on the development, Amazon Fashion India Head Arun Sirdeshmukh said, "At Amazon, we are always thinking about how we will raise the bar, how we will redefine the way the customer discovers, engages with, and shops for fashion online."

Sirdeshmukh said all efforts made for this studio in terms of technology, scale and talent are designed to deliver high-quality imagery that inspires and educates our customers.

“With this studio, we will continue to strengthen our relationships across the entire industry – with brands, designers and creative talent. This is part of our plan to innovate in how fashion is displayed on the site and be the best possible place for fashion brands to present themselves online," said Sirdeshmukh.

In addition to 16 individual high-tech photography bays, the studio also has a large editorial suite, video editing facilities and creative spaces. Established as a Center for Creative Excellence, the studio will enable Amazon Fashion to creatively collaborate with Fashion brands and partners to produce lakhs of high-quality images for its fashion merchandise every year.

Since the start of 2017, Amazon Fashion is the largest Fashion destination in the country with leadership in selection across all fashion categories.

Fashion is among the top three stores on Amazon and is one of the fastest growing stores on the platform. Amazon Fashion India, which has five photo studios in India, is strengthening its presence in the country.

Amazon Fashion added close to 50 top fashion brands to its offerings including iconic fashion brands that debuted in India like Under Armour, Steve Madden Jewelry, Juicy Couture Watches and much more.

Its growing selection includes Marks & Spencer, New Balance, Forever 21, Forever New, French Connection, Calvin Klein, Mothercare, watches from Michael Kors, Emporio Armani, Versus by Versace, and more.