Press Esc to close

Swakrushi: a win-win deal for farmers, end-consumers

Sandesh MS, DH News Service, Bengaluru, Nov 24 2017, 8:06 IST
Vehicle used for Stores on Wheels , a Swakrushi initiative, will take farm fresh foodgrains, pulses and vegetables to the end-consumers directly.

Vehicle used for Stores on Wheels , a Swakrushi initiative, will take farm fresh foodgrains, pulses and vegetables to the end-consumers directly.

In a bid to avoid farmers getting cheated by the middlemen and the retailers in the market, a Bengaluru-based techie-turned-agriculture enthusiast has come up with "Swakrushi", an initiative that provides a direct market for farmers in the commercial hub.

Nearly two thousand farmers in Nelamangala and Yadgir districts have tied up with the Swakrushi and getting the remunerative prices for their yields.

Talking to DH, a vegetable grower from Ramanagaram said, "We had never imagined that we will be meeting the common people with our yields. All these days, it was middlemen who ate away our profits. The middlemen and the retailers used to fix the prices and exploit both the farmer and the consumer. But with Swakrushi, it is win-win for both the grower and the end-consumer."

"At Swakrushi, we fix the prices for our yields. Even they have to bear the expenses like the transportation costs and vehicle maintenance among others. So, we don't mind giving them the commission, which is nothing when compared to brokerage," he added.

Swakrushi, a crowd-funding initiative, is getting a good response from the people in South Bengaluru, predominantly in JP Nagar and Rajarajeshwari Nagar. A few people are voluntarily involved in the initiative either by supporting it financially or doing the necessary footwork.

According to Srinivas Shivanand, founder of Swakrushi, the very objective of the initiative is to educate the farmers about the methods and techniques of sustained and viable farming.

He said, "There are many progressive farmers in the country, but the agrarian community is not getting the proper information about the success stories in organic and sustained farming practices. We welcome any innovative ideas in agriculture that will benefit the farmers. In India, 75% are marginal farmers. Our target was to reach them and educate them about reaping good harvests with minimum investments - money and labour."

Swakrushi gets Dal, Rice, Cotton, Groundnut, Sunflower among others from Yadgir farmers and varieties of vegetables from the farmers of Nelamangala.

Go to Top

More from this section
Photo Gallery
An electricity board worker installs a new line for the upcoming Magh Mela festival at Sangam...

An electricity board worker installs a new line for the upcoming Magh Mela festival at Sangam...

An Indian paramilitary soldier marches past the MI-8 helicopter during its phasing out ceremony...

An Indian paramilitary soldier marches past the MI-8 helicopter during its phasing out ceremony...

Transgenders society members during a protest against 'TG Bill 2016' at Parliament Street...

Transgenders society members during a protest against 'TG Bill 2016' at Parliament Street...

Protestors burn posters of U.S. President Donald Trump during a protest, organised by...

Protestors burn posters of U.S. President Donald Trump during a protest, organised by...

A man walks past the Coronation Pillar at a park in north-west Delhi that marks the iconic...

A man walks past the Coronation Pillar at a park in north-west Delhi that marks the iconic...

A laptop bag made out of cement by Indian artist Somesh Singh exhibited at the Craft Beton...

A laptop bag made out of cement by Indian artist Somesh Singh exhibited at the Craft Beton...

A view of snow covered mountains of Kashmir valley which caused due to recent heavy snowfall...

A view of snow covered mountains of Kashmir valley which caused due to recent heavy snowfall...

Snow covered mountains of Pir Panjal range seen in the backdrop of Chamera Lake in Chamba on Sunday.

Snow covered mountains of Pir Panjal range seen in the backdrop of Chamera Lake in Chamba on Sunday.

A view of the Gomateshwara statue of Shravanabelagola in Karnataka. A scaffolding and visitors...

A view of the Gomateshwara statue of Shravanabelagola in Karnataka. A scaffolding and visitors...

A view of the illuminated Takhat Shri Harmandir Saheb Gurdwara to mark of 350th Prakash Parv...

A view of the illuminated Takhat Shri Harmandir Saheb Gurdwara to mark of 350th Prakash Parv...

Like us on Facebook

Copyright 2017, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bengaluru - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523
Powered by Yodasoft Technologies Pvt. Ltd.