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Celebrities exploring a new space

Rajkummar Rao

Rajkummar Rao

The influx of good content in digital space has already lured Hollywood biggies and now Bollywood stars have started embracing the trend with names like Shah Rukh Khan, Saif Ali Khan and Rajkummar Rao exploring the medium.

While Shah Rukh's production house Red Chillies Entertainment and streaming giant Netflix are working on a series based on the book, 'Bard of Blood' penned by Indian author Bilal Siddiqi, Saif would be making his debut in the space with original series titled 'Sacred Games'.

The web series directed by Anurag Kashyap and Vikramaditya Motwane is based on the critically acclaimed novel of the same name by Indian author Vikram Chandra.

The series produced in partnership with Phantom Films, is set in Mumbai, and it touches upon the world of crime, corruption, politics and espionage that lie beneath India's economic renaissance.

Rajkummar, made his foray into the medium with 'Bose Dead/ Alive'. The actor played Subash Chandra Bose in the series by Ekta Kapoor's ALT Balaji. "The digital medium is the future and I am glad to be part of this new revolution. This is the platform where filmmakers will be telling their stories on, in future."

"It is a new medium. Your material is there for posterity and is not subjected to the weekend game or the Monday test or all the parameters that the box office has created, " Hansal Mehta, creative producer of 'Bose Dead/ Alivei said. Another actor who was seen in a ALT Balaji original series was Nimrat Kaur. She starred in 'The Test Case'.

Amazon Prime Video released their first Indian original series in collaboration with Farhan Akhtar's Excel Entertainment. Titled 'Inside Edge', the series marked the web debut of actors Richa Chaddha and Vivek Oberoi.

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