<p class="title">Creyate, the custom clothing brand by Arvind Internet has launched its first luxury store in Bengaluru.</p>.<p class="bodytext">An emerging brand under the Arvind umbrella, Creyate has established its presence with 13 company-owned-operated stores in the country. Going forward, the company is looking to experiment with the franchise model. </p>.<p class="bodytext">Arvind Internet COO Tejinder Singh said, "We are looking to double retail presence in the next 12-18 months. With our omni-channel approach, we may cap it at two stores per city, so we are looking to explore Tier-II cities, as well." </p>.<p class="bodytext">Creyate stores follow an assisted retail format, wherein merchandise serve the purpose of validating style and design, and products are customised for delivery. "It is an inventory-light model, which suits the all stakeholders at a macro level," explained Singh.</p>.<p class="bodytext">Currently, the brand is recording average customer value at Rs 90,000, with up to 10% repeat orders via the app only. The brand enables customers to place orders remotely with prior measurements, which is recorded in the brand database. </p>.<p class="bodytext">On further expansion plans, Singh said the coveted destinations would be Dubai, Singapore, the UK and the US. However, depending on location, the store could open any time in the coming year. Creyate already boasts of 50 shop-in-shop format outlets in Japan, where it caters to a burgeoning jeans market.</p>
<p class="title">Creyate, the custom clothing brand by Arvind Internet has launched its first luxury store in Bengaluru.</p>.<p class="bodytext">An emerging brand under the Arvind umbrella, Creyate has established its presence with 13 company-owned-operated stores in the country. Going forward, the company is looking to experiment with the franchise model. </p>.<p class="bodytext">Arvind Internet COO Tejinder Singh said, "We are looking to double retail presence in the next 12-18 months. With our omni-channel approach, we may cap it at two stores per city, so we are looking to explore Tier-II cities, as well." </p>.<p class="bodytext">Creyate stores follow an assisted retail format, wherein merchandise serve the purpose of validating style and design, and products are customised for delivery. "It is an inventory-light model, which suits the all stakeholders at a macro level," explained Singh.</p>.<p class="bodytext">Currently, the brand is recording average customer value at Rs 90,000, with up to 10% repeat orders via the app only. The brand enables customers to place orders remotely with prior measurements, which is recorded in the brand database. </p>.<p class="bodytext">On further expansion plans, Singh said the coveted destinations would be Dubai, Singapore, the UK and the US. However, depending on location, the store could open any time in the coming year. Creyate already boasts of 50 shop-in-shop format outlets in Japan, where it caters to a burgeoning jeans market.</p>
