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Do Indians want electric cars? Pan-Indian study says we do

Last Updated 02 April 2018, 10:34 IST

As many as 90% Indians would opt for an electric car, provided the right infrastructure and maintenance support system is in place, according to a survey.

The survey by Velocity MR, a leading market research, and analysis company that conducted a pan-India study to understand the adaptability of electric cars in India.

The study recorded a whopping 90% of the Indian car owners claiming that they would opt for an electric car, provided the right infrastructure is made available, along with optimum support system for maintenance of their Electric cars.

Over 50% of respondents also suggested that the government should take initiatives to increase awareness about electric vehicles and provide financial assistance in the form of subsidy and reduced road tax.

The study observed that while there is some awareness on the electric cars, there are also several misconceptions related to the category.

One of the most common misconceptions is the perceived low mileage per charge. Seventy percent of the respondents believed that an electric car could provide a maximum mileage of 70km per charge, while the basic models of electric cars available in the Indian market today, provide a mileage of over 100 km per charge.

Jasal Shah, managing director & CEO of Velocity MR noted: "Like AI and cryptocurrency, electric vehicles have also taken the world by storm in recent years. Though the current adaptability of this segment is at a bare minimum, the future of electric cars is bright. With talks of international brands like Tesla and Toyota planning their launch in the Indian market, this segment in India is expected to reach new heights."

"However, this is possible only provided the government takes necessary steps to provide the required infrastructure and support to auto companies. Electric vehicles with higher efficiency and configuration are also likely to fare well in the Indian market," he added.

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(Published 02 April 2018, 10:08 IST)

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