Press Esc to close
Tuesday 21 October 2014
News updated at 8:14 PM IST
Weather
Max: 25.4°C
Min : 20.2°C
In Bangalore
Sunny day

MTR Foods growth plans

Last updated: 22 June, 2010
Bangalore, dhns, PTI:

MTR Foods, announcing its future plans in the City on Tuesday, said that it has been sharpening its focus to grow into a diversified food company within next six years.

Paul Jordhal (left) with CEO Sanjay Sharma in Bangalore. KPN


The company plans to double its turnover to Rs 500 crore and treble profits by the 2012 end.

MTR Foods CEO Sanjay Sharma said “MTR plans to revitalise the brand to drive growth and shift from being focussed only in South India, to using market support and innovation to become a pan India brand.”  The company plans to widen its base in the south and tap rural areas in Karnataka and Andhra Pradesh. It also plans to launch new products and leverage on current portfolio  laying emphasis on popular categories like instant mixes and ready-to-eat dishes.

MTR Foods Chairman Paul Jordahi said “We plan to refocus and leverage MTR brand as authentic Indian vegetarian food brand. We plan to broaden distribution food point from regional to national-level and identify opportunities in product portfolio.” The company has relaunched MTR brand after redesigning its packaging and invested Rs 15 crore for capacity expansion of spice plant from 5,000 metric tonnes to 14,000 metric tonnes. In addition, Rs 25 crore has been invested in diversification into beverage segment.
The exercise was aimed at ensuring greater appeal to changing preferences of consumers, especially women. While the package would be white in colour for ‘MTR Daily’ (daily food items like upma and idli), it would be red for ‘MTR Delight’ (festive delicacies), Sharma said.


Go to Top

Photo Gallery
A major fire that broke out in the crackers market in Faridabad...

A major fire that broke out in the crackers market in Faridabad...

On the eve of Diwali Renowned sand artist Sudarsan Pattnaik created a sand sculpture of Kali...

On the eve of Diwali Renowned sand artist Sudarsan Pattnaik created a sand sculpture of Kali...

Indian passengers rest on a crowded platform ahead of Diwali, the Hindu festival of lights...

Indian passengers rest on a crowded platform ahead of Diwali, the Hindu festival of lights...

Indian soccer player Peter Biaksangzuala, center, performs flips as he celebrates a goal...

Indian soccer player Peter Biaksangzuala, center, performs flips as he celebrates a goal...

Woman buying earthen lamps at a market ahead of the Diwali festival...

Woman buying earthen lamps at a market ahead of the Diwali festival...

School children paint their faces during Diwali celebrations...

School children paint their faces during Diwali celebrations...

A huge rangoli in front of Swaminarayan Temple...

A huge rangoli in front of Swaminarayan Temple...

Volunteers of Azad Hind taking out a procession to mark the Azad Hind Foundation Day...

Volunteers of Azad Hind taking out a procession to mark the Azad Hind Foundation Day...

Family members paying tribute to police martyrs during Police Commemoration Day...

Family members paying tribute to police martyrs during Police Commemoration Day...

TRS activists set affire chairs at the TDP office in Nalgonda...

TRS activists set affire chairs at the TDP office in Nalgonda...

Copyright 2014, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bangalore - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523