Press Esc to close
Thursday 24 July 2014
News updated at 2:59 AM IST
Weather
Max: 27.9°C
Min : 21.3°C
In Bangalore
Sunny day

MTR Foods growth plans

Bangalore, dhns, PTI:

MTR Foods, announcing its future plans in the City on Tuesday, said that it has been sharpening its focus to grow into a diversified food company within next six years.

Paul Jordhal (left) with CEO Sanjay Sharma in Bangalore. KPN


The company plans to double its turnover to Rs 500 crore and treble profits by the 2012 end.

MTR Foods CEO Sanjay Sharma said “MTR plans to revitalise the brand to drive growth and shift from being focussed only in South India, to using market support and innovation to become a pan India brand.”  The company plans to widen its base in the south and tap rural areas in Karnataka and Andhra Pradesh. It also plans to launch new products and leverage on current portfolio  laying emphasis on popular categories like instant mixes and ready-to-eat dishes.

MTR Foods Chairman Paul Jordahi said “We plan to refocus and leverage MTR brand as authentic Indian vegetarian food brand. We plan to broaden distribution food point from regional to national-level and identify opportunities in product portfolio.” The company has relaunched MTR brand after redesigning its packaging and invested Rs 15 crore for capacity expansion of spice plant from 5,000 metric tonnes to 14,000 metric tonnes. In addition, Rs 25 crore has been invested in diversification into beverage segment.
The exercise was aimed at ensuring greater appeal to changing preferences of consumers, especially women. While the package would be white in colour for ‘MTR Daily’ (daily food items like upma and idli), it would be red for ‘MTR Delight’ (festive delicacies), Sharma said.


Go to Top

Photo Gallery
A relative of a passenger on board the crashed TransAsia Airways plane cries in Kaohsiung...

A relative of a passenger on board the crashed TransAsia Airways plane cries in Kaohsiung...

Rescue workers survey the wreckage of TransAsia Airways flight GE222 which crashed...

Rescue workers survey the wreckage of TransAsia Airways flight GE222 which crashed...

Priyanka Chopra during the unveiling of trailer of the film ''Mary Kom'', in Mumbai...

Priyanka Chopra during the unveiling of trailer of the film ''Mary Kom'', in Mumbai...

Artists perform during the launch of Philips and Disney imaginative lighting range in New Delhi...

Artists perform during the launch of Philips and Disney imaginative lighting range in New Delhi...

People watch as pyres burn at a cremation ground on the banks of river Ganges in Varanasi...

People watch as pyres burn at a cremation ground on the banks of river Ganges in Varanasi...

Villagers cross the river Baitarani in a country boat after the same was flooded following...

Villagers cross the river Baitarani in a country boat after the same was flooded following...

Philipp von Sahr, President, BMW Group India with the newly launched BMW Active Hybrid 7...

Philipp von Sahr, President, BMW Group India with the newly launched BMW Active Hybrid 7...

Andhra Pradesh Chief Minister N Chandrababu Naidu distributing food grains to poors...

Andhra Pradesh Chief Minister N Chandrababu Naidu distributing food grains to poors...

Sand artist Sudarsan Pattnatik creates a sculpture on girl child abuse with a message...

Sand artist Sudarsan Pattnatik creates a sculpture on girl child abuse with a message...

Lightning on a thunderstorm  crackles over the mountains just south of Tollgate, Ore...

Lightning on a thunderstorm crackles over the mountains just south of Tollgate, Ore...

Copyright 2014, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bangalore - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523