NDTV Imagine Ltd’s new general Hindi entertainment channel — Imagine — that will go on air in January 2008, is said to have shows that will span all age groups.

The channel, according to sources at NDTV, promises to entertain and delight audiences with show concepts that are fresh and covering all genres from light-hearted family soaps to period dramas to high voltage music and dance entertainers, to name a few.

Bollywood filmmaker Karan Johar has been roped in as the creative consultant and brand ambassador . “The launch of NDTV Imagine heralds the return of General Entertainment Channel (GEC) and family entertainment, bringing fresh ideas and concepts into the Indian living rooms along with bringing the entire family together to watch television,” says Sameer Nair,  who heads the channel team.

“The launch of this channel is the next big leap towards our stated objective of becoming a global media power house. I believe that Sameer and his team will deliver on the promise and the programming, making NDTV Imagine the new entertainment destination for television viewers across the country,” Prannoy Roy, Chairman, NDTV was quoted as saying in a release. 

The channels’ production partners include Sagar Arts, Hats Off Productions, Rajshri Films, SOL, Sphere Origins, Endemol India, Synergy Adlabs, DJ’s A Creative Unit, amongst others.