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Social media campaign to raise awareness

Mrityunjay Bose, DH News Service, Mumbai, Dec 30 2017, 14:37 IST
Apart from various influencers, media houses and professionals, the Public Relations Council of India has also tagged the PMO with a plea to Prime Minister Narendra Modi to look into the disaster-prone areas.

Apart from various influencers, media houses and professionals, the Public Relations Council of India has also tagged the PMO with a plea to Prime Minister Narendra Modi to look into the disaster-prone areas.

Shocked by the recent fire mishaps claiming scores of lives, the Public Relations Council of India (PRCI) has launched a social media communication drive, #vrplayingwithfire to focus attention on the appalling lack of fire safety in public places.

"Communicators and people, in general, must raise their voice, use the powerful tool of media and social media to work on mass awakening about the death traps that we encounter daily", said PRCI president and veteran media professional BN Kumar.

"Don't we see that the restaurants, hotels, multiplexes etc that we visit have narrow passages that could be death traps in case of accidents," asked PRCI Chairman Emeritus and chief mentor MB Jayaram.

The tweets being posted by PRCI read: #vrplayingwithfire Do our homes, eateries, cinemas, offices, clubs, Rly stations, airports etc have fire safety norms? Raise ur voice, ask questions, post here & other platforms. No lessons learnt from past disasters? Act now, else repent later. Join @PRCINOW campaign.

Apart from various influencers, media houses and professionals, the PRCI has also tagged the PMO with a plea to Prime Minister Narendra Modi to look into the disaster-prone areas.

"It is the duty of all of us to keep raising questions about the safety of our places of work, residential and commercial complexes and so on", Kumar said.

"Yes, everyone talks about safety at the time of disasters and forget after that. That is the tragedy of our lives," said Jayaram.

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