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A pub with a touch of Dalal Street

Last Updated 24 June 2016, 20:30 IST

Having a drink at Tipsy Bull in Bengaluru is a bit like buying a share in the stock market. Each time you order, the price of drinks varies depending on real time demand and supply.

If there is no demand for a particular drink, you can buy it at MRP. Likewise, prices shoot up along with the demand. The pub executives say there is an upper price ceiling for each drink, but won’t reveal what it is.

The pub has developed an algorithm which calculates the price dynamically. The executives say prices fluctuate during weekends and are more predictable on weekdays.

The ambience of the pub also carries a touch of stock markets. There are LCD screens which carry tickers announcing the going prices for different drinks. The customer feedback has been good and many of them say ‘buy’ when the prices start dipping.


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(Published 24 June 2016, 16:10 IST)

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