Rahul’s personalised outreach to popularise NYAY

Congress President Rahul Gandhi has reached out to nearly 16 lakh poorest of the poor households across Karnataka through a personalised letter explaining the minimum income guarantee scheme -- NYAY.

The letters have been sent following an extensive exercise by the AICC’s Data Analytics Department to identify the poorest of the poor households across the country.

The AICC Data Analytics Department Chairman Praveen Chakravarty told DH that his department categorised voters across 10.35 lakh polling booths on different parameters such as who owns a kuchha house, a mobile phone, two wheelers, tractor, landless.

“These voters were mapped to the respective polling booths and the woman in the household was identified as the head,” he said.

Chakravarty said personalised letters written and signed by the Congress President were then sent to each of the 16 lakh households through the network of party workers across the state.

A similar exercise has been carried out across states and such personalised letters in local languages were being sent out to 12 million households

“We were repeatedly asked how we will identify beneficiaries under NYAY. Well, we have done just that,” Chakravarty said.

Under the NYAY initiative announced by the Congress in its Lok Sabha election manifesto, those belonging to the poorest 20% in the country will be given Rs 6,000 a month.

Chakravarty said the personalised letters have demonstrated that Congress can not only identify potential beneficiaries but communicate with them directly.

“It shows how Congress party is serious about this promise,” he said.