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ICC announces broadcast, digital plans for 2019 WC

ICC has expanded the World Cup viewership platform in both broadcast and digital for viewers to watch the match from wherever they are.
Last Updated 29 May 2019, 10:50 IST

To provide cricket fans across the globe with the widest range of platforms to tune into the upcoming World Cup, the ICC on Tuesday announced the broadcast and digital distribution plans.

ICC will offer numerous platforms to the fans to access the tournament across television, radio and digital platforms, as well as in news, in cinemas, at Fan Parks and via other media rights partners.

With support from ICC Global Broadcast partner -- Star Sports -- the Men's Cricket World Cup 2019 will be broadcast live to more than 200 territories via 25 broadcast partners.

The tournament will also be broadcast across seven regional language feeds in India, with Star Sports assembling a team of 50 of the world's best commentators and producing feeds in Hindi, Tamil, Telugu, Kannada, Bangla and Marathi.

A select 12 matches will also be broadcast in Malayalam via Asianet Plus.

Star Sports will also carry all ICC TV produced matches in English.

Around the world, the World Cup will be broadcast on Star Sports (India and the rest of the Indian Sub-continent), Sky Sports (United Kingdom & Republic of Ireland), SuperSport (South Africa and Sub-Saharan Africa), OSN (Middle East & North Africa), Fox Sports Australia and Channel 9 (Australia), Willow TV (USA), Sky TV and Prime (New Zealand), Ten Sports and PTV (Pakistan), ESPN (Caribbean), Gazi TV, Maasranga and BTV (all Bangladesh), SLRC (Sri Lanka) and Fox Network Group (China and South East Asia), Digicel (Asia Pacific), Radio Television Afghanistan (Afghanistan) and Yupp TV (Continental Europe and Central Asia).

Local broadcaster, Sky Sports, will show all matches via Sky Sports Cricket, which becomes a dedicated 'Cricket World Cup' channel from May 30 and that will be complemented by a one-hour highlights show on terrestrial broadcaster Channel 4, which will air approximately three hours after the end of each game.

For the first time in history, cricket will be brought to fans in Afghanistan via state broadcaster Radio Television Afghanistan (RTA), who are participating in their first ever World Cup. This coverage will reach approximately 60% of households or an audience of 20 million.

In Canada, Willow TV will launch a channel ahead of the World Cup, targeting a reach of four million households through all major cable and satellite operators.

Meanwhile, in China, Fox Sports will broadcast 25 live matches with a further nine on delayed coverage.

In the rest of South Asia (Brunei, Cambodia, East Timor, Indonesia, Macau, Mongolia, Myanmar, Papua New Guinea, Philippines, South Korea, Thailand and Vietnam) Fox Sports will schedule highlights at noon each day, with a late-night replay of the best ICC Cricket World Cup 2019 moments at 10pm, local time.

In South America, fans can enjoy coverage via 3 ESPN Apps that cover the entire continent. ESPN South, ESPN North and ESPN Brazil can be downloaded via the App store.

In Australia, Channel 9 will carry 21 matches, including all Australia matches, the semi-finals and final via their channel 9GEM. They will complement Fox Sports Australia coverage, who will broadcast all matches live via Fox Sports Cricket, including the tournament warm-up matches.

Fox Sports Australia will be joined by Star Sports (India and the rest of the Indian Sub-continent), Sky Sports (United Kingdom & Republic of Ireland), Sky TV (New Zealand), SuperSport (South Africa and Sub-Saharan Africa) and Ten Sports (Pakistan) in the live broadcast of the tournament warm-up matches from May 24.

A massive audience of 300 million people in India and the Indian subcontinent will also be able to watch via digital streaming thanks to Star Sports' Hotstar platform.

Fans across the world will also be able to keep up to date with all the action on the move and on-demand through in-play clips highlights and event content made available via the ICC's global network of digital clip rights licensees.

A total of 12 digital partners with coverage in more than 200 countries will provide fans up to six minutes per hour of near-live match content – as well as match previews, media conferences, match highlights and event features – available to view across their portfolios of smartphone apps, websites and other digital properties with a focus on mobile.

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(Published 21 May 2019, 11:00 IST)

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