<p>In a bid to engage its consumers a little more, television entertainment channel Zee has launched its digital, video-on-demand platform OZEE. Comprising of TV shows, movies, music and videos, the platform brings Zee’s promise of entertainment closer to the consumer, in the form of an app. <br /><br /></p>.<p>While music videos still constitute a nascent category on the platform, movies and TV shows have found their place amongst users. As all seven Zee websites including regional websites converge onto OZEE, the platform boasts of 8 million users. <br /><br />“With the consumer as the focus, getting shows up and ensuring that every click gets a play is our priority,” said OZEE Business Head Karan Jaitapkar. The company is targetting 4 million additional users by the end of this year, and is clear about its target audience, which is the 18-20 years cohort.<br /><br />This year, the company is focused on introducing Zee’s original content on its digital platform. “We plan to launch the entire library of original Zee content on OZEE. Older series will be modified and customised for the digital platform. We plan to launch them in seasons, by cutting episodes short and making them relevant to today’s viewer,” he said, about this year’s content strategy for OZEE. <br /><br />The platform, which was developed in-house by Zee Digital Convergence, the digital arm of Zee Entertainment Enterprises, uses Akamai streaming for support. It currently hosts over 120 shows, 350 movies, 600 music videos and 4,000 videos.<br /><br />“With OZEE, the idea is to offer a social entertainment solution to enable a little more engagement from the user,” he said. With the convergence of Zee’s seven websites onto OZEE, the platform has found users in 8 million consumers.”<br /><br />At 70%, the website currently claims a larger share of Zee’s digital consumer base. However, with the launch of the OZEE app, this is set to change as over 60% of the digital consumers access content through mobile phones, said Jaitapkar. <br /></p>
<p>In a bid to engage its consumers a little more, television entertainment channel Zee has launched its digital, video-on-demand platform OZEE. Comprising of TV shows, movies, music and videos, the platform brings Zee’s promise of entertainment closer to the consumer, in the form of an app. <br /><br /></p>.<p>While music videos still constitute a nascent category on the platform, movies and TV shows have found their place amongst users. As all seven Zee websites including regional websites converge onto OZEE, the platform boasts of 8 million users. <br /><br />“With the consumer as the focus, getting shows up and ensuring that every click gets a play is our priority,” said OZEE Business Head Karan Jaitapkar. The company is targetting 4 million additional users by the end of this year, and is clear about its target audience, which is the 18-20 years cohort.<br /><br />This year, the company is focused on introducing Zee’s original content on its digital platform. “We plan to launch the entire library of original Zee content on OZEE. Older series will be modified and customised for the digital platform. We plan to launch them in seasons, by cutting episodes short and making them relevant to today’s viewer,” he said, about this year’s content strategy for OZEE. <br /><br />The platform, which was developed in-house by Zee Digital Convergence, the digital arm of Zee Entertainment Enterprises, uses Akamai streaming for support. It currently hosts over 120 shows, 350 movies, 600 music videos and 4,000 videos.<br /><br />“With OZEE, the idea is to offer a social entertainment solution to enable a little more engagement from the user,” he said. With the convergence of Zee’s seven websites onto OZEE, the platform has found users in 8 million consumers.”<br /><br />At 70%, the website currently claims a larger share of Zee’s digital consumer base. However, with the launch of the OZEE app, this is set to change as over 60% of the digital consumers access content through mobile phones, said Jaitapkar. <br /></p>
