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Praush Beauty offers premium makeup products that suit Indian skin
DHNS
Last Updated IST

Makeup transcends its mere cosmetic facade, it rather is a mighty tool that enables individuals to elevate their features and express their distinctive personas. Within the vibrant landscape of India, renowned for its diverse and opulent ethnicities, each individual possesses distinct skin tones and features. Hence, one of the primary concerns for many Indians is finding makeup that best compliments their skin undertones. Often Indian skins tend to have warm tones that require a specialized colour palette to bring forth their innate radiance. Owing to all this, Praush Beauty, a premium makeup brand recognizes the importance of celebrating the beauty of every Indian individual. Their cosmetics selection meticulously curates an exquisite range of cosmetics that caters to a diverse spectrum of skin tones.

Incepted by Garima Juneja and Gaurav Mishra, Praush Beauty puts forth a range of products that are made after extensive research & development and are tailored to suit Indian skin tones. Each product is artfully formulated to provide flawless coverage and a luminous finish, encompassing a comprehensive range from primers to lipsticks, nail polishes to blushes, and even indispensable tools such as blenders and brushes. Indian skin exhibits a myriad of textures, from dry to oily to combination, and Praush Beauty acknowledges these by providing a diverse array of products, each designed to address the distinct needs of different skin types. Their primers are lightweight and blend effortlessly, ensuring a smooth application without caking or creasing the other products. For people with oily skin, the brand's products allow one to regulate oiliness and increase the longevity of cosmetics.

In addition to catering to specific skin types and tones, Praush Beauty also values the cultural preference of Indian individuals. Bold and brilliant hues like deep purples, golds, and rich reds are frequently emphasized in traditional Indian makeup. By offering a wide range of nail paints, lipsticks, and blushes in these enchanting shades, Praush Beauty allows individuals to embrace their cultural heritage while exuding their utmost allure. With all this, the high-quality ingredients that Praush Beauty uses reflect their dedication to excellence. The firm puts a lot of attention on employing formulations that are safe for the skin and match the weather conditions of India. It is because their products don't include any dangerous substances, people can use them with confidence and without concern for adverse skin reactions.

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Beyond their exceptional product range, Praush Beauty also strives to promote inclusivity and representation in the beauty industry. Collaborating closely with Indian influencers, makeup artists, and experts, they epitomize the versatility of their products across diverse skin tones, empowering individuals to embrace their unique beauty and inspiring others to do the same. Valuing the feedback of makeup artists and beauty influencers, Praush Beauty continually refines their offerings to elevate their quality. Ultimately, Praush Beauty is a brand dedicated to providing premium makeup products that suit Indian skin. Their comprehensive range of cosmetics caters to diverse skin tones and types while embracing the cultural preferences of Indian individuals. With an unwavering commitment to quality and inclusivity, Praush Beauty is undoubtedly a trusted choice for anyone seeking makeup that celebrates and enhances the natural beauty of Indian skin.

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(Published 14 July 2023, 14:44 IST)