Acer concept store in City

From left: Alok Dubey (CFO), Saji Kumar (Head - Product Mgmt), H K Venkateswaran (Head - Distribution Business), Manish Chowdhary (Proprietor), W S Mukund (MD).

With Planet Acer, it will be providing products to all sections of its target market. Acer as a brand caters to highly tech savvy and mainstream segments, eMachines to core value consumer and Gateway a premium American PC brand focussed on up market, brand conscious, stylist consumer.

The 750 sq ft store underpins the global PC giant’s strategy to spread its wings and reach out to its customers with suitable offerings.

Chief Marketing Officer S Rajendran said “we plan to maintain the brand positioning going forward so that all three brands complement each other and add to our strength in the consumer market.”