By Sidhartha Shukla
India is proposing changes including on how cable TV fees are calculated, following concerns that free services from the state broadcaster and the rising popularity of over-the-top platforms are eroding viewership.
Direct-to-home active subscribers fell to 68.52 million in December from 70.99 million in March 2020. In such conditions, industry representatives say implementation of a new tariff order “will cause large scale disruptions,” the Telecom Regulatory Authority of India said in a consultation paper posted on its website Saturday.
The media and entertainment sector in India has become a hotbed of competition in recent months. Global giants like Netflix and Amazon are battling Indian tycoons Gautam Adani and Mukesh Ambani is the only market which offers more than a billion customers and is open to foreign competition.
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