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New Delhi: Maruti Suzuki India on Friday said it has onboarded five early-stage startups to co-create new technology solutions across business functions.
The initiative is part of the company's strategy to stay ahead of the technology curve by implementing technology-based solutions across multiple business areas to enhance operational efficiency, strengthen high-accuracy manufacturing, improve quality, reinforce workplace safety, elevate customer experience, and support the development of smarter and safer products.
The five startups - AugurAI, Aatral, Zen Mobility, Indus Vision, and Proxgy - have been selected from the fourth cohort of the Maruti Suzuki Incubation Program (MSIP), run in partnership with IIM Bangalore's incubation hub for entrepreneurship and startup support, Nadathur S. Raghavan Centre for Entrepreneurial Learning.
"In an increasingly complex operating landscape, defined by evolving consumer preferences, growing scale, an expanding product and powertrain portfolio, varying regulations across nearly 100 export markets, and an increasing focus on sustainability, technology has become a strategic enabler," Maruti Suzuki India MD and CEO Hisashi Takeuchi said in a statement.
Embedding new-age intelligent technologies across business functions is critical to sustaining excellence, navigating complexity, and enabling long-term, agile growth, he added.
"The startups onboarded this time are helping us achieve even higher levels of precision in manufacturing; sustainable mobility for last-mile delivery of aftermarket parts; and enhanced safety for employees at the workplace," Takeuchi stated.