Trozo co-founders, from left: Janardhan JV, Pavan Govindan and Dilip Adiga.
Credit: Special Arrangement
Bengaluru: Bengaluru-based deep tech engagement platform, Trozo, is set to launch its AI-driven engagement solutions and a consumer app that serves as a unified rewards and loyalty wallet in the next quarter.
The AI startup is currently onboarding over 100 brands across lifestyle segments — F&B, fashion, d2c, travel and retail.
Trozo has raised its seed fund from Startfresh Ventures, a new-age AIF fund focused on deep tech, consumer, and green energy. It now aims to provide consumers a platform to redeem their loyalty points at different brand outlets or restaurants.
"Fundamentally, when a customer goes to any retail outlet for shopping or restaurant for meals, he/she earns loyalty points. But both the customers often fail to redeem those points within a stipulated timeframe, and brands are unable to make the former come back to them. Our AI-enabled product enables customers to redeem their loyalty points at multiple brand outlets, and restaurants," Trozo co-founder Pavan Govindan told DH.
The company has successfully conducted a pilot run of its product at many outlets and is now all set to replicate it in multiple brand outlets. "We will soon go for a pre-Series A round to raise a much bigger fund to scale our business," Govindan said.
The company aims to hire engineering talent from Tier-2 cities like Udupi.
Govindan said the company is integrating various brands and restaurants so that the unutilised loyalty points can be redeemed. "We are enabling the customers and brands to re-engage with each other," he said.
Brands are able to see that their customers are returning to them frequently.
Trozo has launched its pilot with select brands in Bengaluru and it aims to establish its product firmly before going to other cities, he added.
India’s loyalty and consumer engagement market is valued at $4.3 billion in 2025, and projected to reach $17.1 billion by 2035. With over 4,000 crore points issued annually and nearly 15,000 crore points lying unused in consumer wallets, the space holds immense untapped potential.
Trozo also seeks to redefine how rewards are used, enabling consumers to seamlessly redeem points for exciting offers or even use them as a form of digital currency for payments.
The startup is backed by industry leaders like Fractal Group CFO Ashwath Bhat, Bosch Asia Pacific South President Vijay Ratnaparkhe, Coto Founder and CEO and Ex Zee5 CEO Tarun Katial.