Cricket, shopping power UC Web to No.1 slot
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Its flagship product UC Browser has been ranked the No.1 mobile browser in India, China, and Indonesia, with about 140 monthly active users in India.
UC Web believes in continuously creating something new for its customers. The company recently announced that its UC Browser has captured over 50 per cent of the market share in India. Leveraging this momentum, Kenny Ye, Managing Director of UC Web India, doled out some of the success mantras to ‘build a user community that raves about you app’ on the final day of Tech Sparks 2015.
“We need to come back to the originals,” said Ye. He emphasised on how the integrity of the product is central to everything else. Throughout the journey, focus should be on the product rather than on ads or number of users,” he said.
“In a bid to create something new for our customers, we upgrade our products very fast — every four to six months. And we are able to do this because we take user feedback into consideration,” he said. Its flagship product UC Browser has been ranked the No.1 mobile browser in India, China, and Indonesia, with about 140 monthly active users in India.
“It is important to look at the market and understand what it wants,” he said enumerating UCWeb’s user engagement initiatives. “Here (in India), it is cricket. So we rolled out live updation of score and other match-related details on the browser,” he said. Besides, this Diwali, UCWeb has partnered with eCommerce giants Flipkart, Snapdeal and Amazon, among others, to provide UC Browser users the ability to search for exclusive deals under the browser’s UC Shopper section. “While such initiatives boost user engagement, it is also important to engage the community collectively,” he said. Social networking platforms are plenty but, a company has to lay focus on “how to make it easier to share on social platforms”.
He noted that in India, as opposed to what appears to be, “WhatsApp sharing is more popular than Facebook sharing”. Thereby, in his opinion, engagement solutions must be rolled out accordingly.
“We need to come back to the originals,” said Ye. He emphasised on how the integrity of the product is central to everything else. Throughout the journey, focus should be on the product rather than on ads or number of users,” he said.
“In a bid to create something new for our customers, we upgrade our products very fast — every four to six months. And we are able to do this because we take user feedback into consideration,” he said. Its flagship product UC Browser has been ranked the No.1 mobile browser in India, China, and Indonesia, with about 140 monthly active users in India.
“It is important to look at the market and understand what it wants,” he said enumerating UCWeb’s user engagement initiatives. “Here (in India), it is cricket. So we rolled out live updation of score and other match-related details on the browser,” he said. Besides, this Diwali, UCWeb has partnered with eCommerce giants Flipkart, Snapdeal and Amazon, among others, to provide UC Browser users the ability to search for exclusive deals under the browser’s UC Shopper section. “While such initiatives boost user engagement, it is also important to engage the community collectively,” he said. Social networking platforms are plenty but, a company has to lay focus on “how to make it easier to share on social platforms”.
He noted that in India, as opposed to what appears to be, “WhatsApp sharing is more popular than Facebook sharing”. Thereby, in his opinion, engagement solutions must be rolled out accordingly.