It would be available with a 1.2 litre petrol and a 1.4 litre diesel engines. Ford said that the car will be exported from India to various markets across the globe with South Africa being the initial target.
Briefing reporters Ford India Executive Director (Marketing, Sales and Service) Nigel Wark said, “for years, we have been seen as offering only premium priced products in India, and that has kept us as a small player operating in only 20 per cent of the market. With Figo our customers will see a premium product at an affordable price.”
Positive mileage
The company claimed that the car would give a mileage of 15.6 kilometre per litre and 20 kilometre per litre in the petrol and diesel versions, respectively. The Figo would be produced at Ford India’s Chennai plant which has an annual capacity of two lakh units.
The company started work on the small car in 2007 and the global unveiling of the Figo was done in September last year during the India visit of Ford Motor Company President and Chief Executive Officer Alan Mulally. Currently small cars account for over 72 per cent of the 1.22 million units sold in India.