The HOG is a sponsored community marketing club,operated by Harley-Davidson for its enthusiasts."We are planning to start the Harley Owners Group sometime in October. Any person who buys a Harley bike automatically becomes the member of HOG," Harley-Davidson's Director (Marketing), Sanjay Tripathi, told PTI here.
He, however, did not divulge the number of bikes the company has sold in the last one year through its four dealerships pan-India."We will soon be releasing the numbers," he added.
Before the company formally entered the Indian market last year with a dealership in Hyderabad, there were 200 Harley bikes in the country, Tripathi said.
The bikes are priced at between Rs 7 lakh and Rs 35 lakh.Harley forayed in India after the Government allowed the import of high-capacity powered two-wheelers in 2007 from the US At present, Harley has to pay a 110 per cent duty on the import of each bike.Harley currently has four dealerships across Delhi, Hyderabad, Chandigarh and Mumbai. It plans to open one more in Bangalore this month.
The company has recently launched its unique music property--Harley Rock Riders, an annual music platform which will bring together motor-cycling and music, honouring Harley-Davidson's historic association with Rock & Roll and its legends.
In its first year, Harley Rock Riders will commence with a five-city tour accompanied by Split and guest performances by Them Clones, Thermal and a Quarter, Menwhopause, Native Tongue and Indus Creed.