Global IT major IBM announced investing $100 million to set eight new labs worldwide, including one here for enabling its clients work with experts in design, mobile and digital marketing.
“We will open the new labs in Bangalore, Beijing, Groningen (Netherlands), London, Melbourne, New York, Sao Paulo and Shanghai to provide our clients an opportunity to work with our researchers and consultants on design, data and analytics,” the US-based company said in a statement here.
The company also plans to hire about 1,000 employees for the labs to help its clients develop personalised models of engagement through the consulting model fusing strategy, data and design.
“The new interactive labs will make multi-discipline experts available to help companies recreate their customer experience,” IBM global business services vice-president Bridget van Kralingen said in the statement.
Multi-discipline teams in the labs will analyse business challenges and jointly develop solutions that integrate next-generation mobile, social, analytics and cloud technologies.