VR Bengaluru, nick named ‘The Black Box on Whitefield Road’, a premium, integrated lifestyle destination has opened its doors to MUJI, a Japanese cult retail brand.
MUJI, short for the Japanese phrase ‘Mujirushi Ryohin’ means ‘no-brand, quality goods’, is known for its minimalistic design and simple functionality.
To celebrate its launch, the brand is holding a MUJI exhibition at the Atrium of VR Bengaluru till October 3, 2016.
The opening of the MUJI store is in line with the launch of many unique brands and stores over the past months offering new formats and services at VR Bengaluru.
Rajiv Raichand, Director – Virtuous Retail, said, “VR Bengaluru is a curator of unique experiences and we strive to bring the best of modern design and conveniences to our customers.”
MUJI is a renowned producer of stylish, functional and affordable quality goods that are relevant to all aspects of urban living, a company release said.