The company, which is the official mobile partner for Indian Premiere League (IPL) said over 700 hours of IPL videos have been consumed already. July Systems’ technology provides a ball-by-ball video of the IPL matches besides other features like highlights videos, best sixes videos, cheer leaders videos et al...
Briefing reporters company President Prem Bhatia said “The service can by users by just dialing a toll free number (08123123123) and receive an sms by clicking on which they log into IPL.”
This call to sms system –– Mobile Internet Xperience (MIX) –– is awaiting a patent, the company said.
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